基于扎根理论的中国企业设立海外研发机构的机理研究——针对家电和通讯行业的案例研究-技术经济及管理专业论文.docxVIP

I I 摘 要 企业获取研发资源的途径，除了依靠自主研发的积累，还可以通过对外直 接投资获取海外研发资源。近年来，中国企业的对外直接投资呈上升趋势，中 国跨国公司的海外研发机构数量逐渐增长。但是多数中国企业缺少海外研发的 经验，而国外成熟的对外投资理论中，以发展中国家企业作为研究对象的研究 较少。 本研究以中国进行对外直接投资的企业为研究主体，对中国企业设立海外 研发机构的机理进行研究，旨在探寻中国企业设立海外研发机构的动因、结构 和特征。论文在文献研究的基础上，选取家电和通讯行业企业为研究对象，运 用案例分析和扎根理论方法，归纳和提炼出中国企业设立海外研发机构的机 理。通过研究我们发现：（1）中国企业设立海外研发机构的主要动因在于配合 海外市场的生产与销售，目的在于开拓海外市场；（2）企业的全球研发组织体 系呈现“三级研发体系布局”，一级研发侧重前瞻性技术的储备研究，二级研 发注重产品的研发和集成，三级研发针对客户专业、个性化应用技术要求； （3）中国企业海外研发机构研发模式以“市场驱动型”为主，即主要实行“本 土化”和“根据客户需求研发”的研发策略。论文最后在扎根理论编码结果的 基础上提出了企业通过全球研发实现全球化战略的概念模型。 关键词：海外研发机构，全球化，扎根理论 II II Abstract In order to obtain RD resources, the corporate can also obtain from abroad through foreign direct investment in addition to relying on the accumulation of independent research and development. In recent years, the amount of Chinese companies’ OFDI is on the rise. More and more companies establish overseas RD branches. However, most companies still lack experience in international development. And the mature theories about OFDI sparsely use developing countries’ enterprises as object of the study. In this paper, the mechanism of Chinese corporate establishing overseas RD branches is researched. The research is aimed to explore the motivation, structure and characteristics of Chinese enterprises to set up overseas RD branches. On the basis of the literature research, the study selects home appliances and telecommunications industries as the research objects. Then the study uses case study and grounded theory methods to summarize the mechanism of Chinese corporate establishing overseas RD branches. The study found: (1) one motivation of Chinese corporate establishing overseas RD branches is to coordinate the production and sales in overseas markets, aiming to open up overseas markets; (2) RD organization system generally set up in accordance with the three level of RD system layout. Level one RD focuses on advanced technology; level two RD focuses on product development and integration; level three RD focuses on clie