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2019-03-26 发布于安徽
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杭州联合银行杯.doc

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. .. “杭州联合银行杯” 在杭高校首届金融产品营销创意大赛金融产品营销策划书方案名称：金融产品营销策划方案参赛队负责人：李青青李媛孙金玉祁雯叶青指导老师：赵广华完成日期： 2012年4月1日适用时间：二〇一二年四月目录概要提示·························································（03）先进思想························································（03）一、策划目的·····················································（03）二、营销环境分析·················································（03）（一）、宏观环境分析·············································（03）（二）、基金产品SWOT分析········································（04） 1、优势·····················································（04） 2、劣势·····················································（06） 3、威胁·····················································（07） 4、机会·····················································（07）（四）、企业形象分析·············································（09）三、市场面临的问题分析············································（10）四、市场机会分析·················································（11）五、营销策划达到的目标···········································（11）六、营销策略·····················································（11）（一）、产品策略··················································（11）（二）、渠道策略·················································（14）（三）、价格策略··················································（15）（四）、促销策略·················································（16）七、具体推进方案·················································（17） (一)、针对不同投资者···········································（17）（二）、针对企业自身·············································（18）八、费用预算······················································（19）结束语···························································（19）附录一···························································（20）附录二···································································（21）金融产品营销策划方案概要提示：吸收更多的客户，把潜在客户转为主要客户。扩大杭州联合银行在杭州市场的影响力，提升市场地位。摆脱农村合作银行的旧形象，树立可信，时尚的商业银行新形象。树立起品牌文化形象，打造稳