基于客户生命周期的隆平种业营销策略研究-工商管理专业论文.docxVIP

ABSTRACTHybrid ABSTRACT Hybrid rice seed industry market capacity and broad prospects，the present low market concentration and competition diversification and market operations are not standardized，low level marketing indnstry overall．With Chinas accession to the WTO，foreign companies entering China in a big way kind of large seed market，the Chinese national seed industry is facing tough challenges．As the hybrid rice seed industrys top brands，Longping seed industry face the challenges and improve marketing competitiveness in the fierce market competition，it is extremely necessary to seek greater development． This paper based on Longping seed industry marketing environment， the combination of marketing Longping seed industry,From the customer life cycle perspective Longping Seed Industry Marketing S打ategy,the first Chinese seed industry efforts to build brands． The paper from the kind of background Longping，customer life cycle and the related marketing arategy,the authors pointed out that the Chinese seed industry development trends and prospects for development of the industry：domestic species；Relevant laws and regulations are sound；Will gradually increase the concentration of industries；Hybrid rice breeding techniques and genetic breeding technology is developing rapidly． Also，the seed industry Longping，a detailed analysis of the marketing environment,the competitive environment and Longping seed SWOT analysis of seed industry,said Longping still exist in the further development ofthe space industry． Third，a grand study and the kind of level of marketing，according to industry types Longping，the actual situation on the basis of market research，Longping kinds of clients significance and life-cycle management customers design Longping seed industry customer life cycle management ofthe marketing process． Finally,the seed industry Longping different customer life-cycle analysis，which should take various marketing strategies，client life cycle management system,to shorten