基于数据挖掘的客户流失预测研究管理科学与工程专业论文.docxVIP

II II Abstract In the telecommunication industry, the competition for customer is more and more fiercely between the carriers. As the market expansion become more and more difficult，it requires carriers pay more attention on the maintaining existing customers. How to low down the customer churn rate should put the core position of the customer relationship management. So, more and more enterprises begin to analysis customer behavior features in-depth by certain technical methods. The main purpose is to establish customer churn prediction model and by this way to predict customers’ turnover intention. It proves that the method has achieved good results. Data mining as an advanced algorithm and technology is applied more and more widely, and it plays an important role in areas of customer churn prediction. The management for churn of customers belongs to the category of customer relationship management. With management concept, market situation and the peoples consumption concept changed, customer relationship management draws more and more attention by enterprises. To forecast customer’s turnover tendency is advantageous for the enterprise to have time to respond to changes and to implement targeted measures. In addition, to summary problems which lead to the loss of customers in time may help enterprises to find their own shortcomings. Therefore, the establishment of the customer churn prediction model warning mechanism has an important sense for the enterprise. The main objective of this paper is to establish a mobile customer churn prediction model. In the process of research, this paper collects theoretical knowledge on the customer relationship management and data mining, and makes full theoretical preparations for subsequent empirical studies. These theories involved the customer relationship management of Customer Churn Management and customer value analysis; in additional also involved data mining theory. In the chapter it introduced the commonly algorithms u