国内外快递行业发展模式比较研究-国际商务专业论文.docxVIP

摘 要 快递产业是近年来发展十分迅速的一个行业。其服务对象既有生产类客户，也有 消费类客户，因此，快递产业属于生产性服务与消费性服务相兼的现代服务业。随着 我国经济的发展和人民生活的改善，特别是生产活动和生活节奏的显著加快，快递业 将获得很大发展。 目前，国外快递行业已经进入成熟阶段，积累了充足的发展经验，形成了比较完 善的快递模式，拥有市场竞争优势。而我国等一些发展中国家的快递行业还处于发展 阶段，竞争优势尚未完全确立，如何获得快递业的长期发展是国内所有快递企业面临 的严峻课题，尽快培育出自己的竞争优势是企业争取生存权和主动权的有效途径。因 此，快递企业要以自身资源为基础，选择适当的发展模式并不断完善，借鉴先进的国 内外行业运作经验，打造企业特有的竞争优势。 本论文选取美国、日本作为国外快递行业研究的代表，分别回顾了其快递行业的 发展历程，并对其较成熟的快递发展模式进行了总结，同时，对我国的快递行业历史 和现有发展模式也进行了分析。在此基础上，运用钻石模型的相关理论，从生产要素、 市场需求、相关产业、企业战略和政策机会等方面分析了快递行业发展模式的影响因 素，并对美国、日本和我国的快递发展模式进行了对比研究。最后以我国民营企业顺 丰速运为例，具体分析了它的快递模式和竞争优势，为正处于高速发展的国内快递行 业提供政策建议。我国快递行业要在借鉴国外先进经验的基础上，完善行业资源建设， 并充分发挥企业自身特点，在市场竞争中建立独特优势，获得可持续发展。 关键词：快递行业 发展模式 对比研究 钻石模型 I PAGE PAGE II PAGE PAGE III ABSTRACT Express industry develops rapidly in recent years. It provides service for production enterprises as well as customers, therefore, express industry which has the nature of both productive service and consumptive service belongs to modern service industry. Express industry in China will have great development as economic booming and improvement of peoples living standards, especially significantly speed-up of the production and life rhythm. At present, foreign express delivery industry has entered a mature stage. They have accumulated sufficient experience and formed a relatively perfect express mode, and have the competitive advantage in the market. While in some developing countries as well as China, express industry is still in the developing stage. The competitive advantage has not been fully established. A serious problem all domestic express enterprises facing is that how to obtain the long-term development of the express industry. Cultivating own competitive advantage as soon as possible is an effective way for enterprises to gain the rights of subsistence and initiative. Therefore, express enterprises must choose the appropriate development model based on own resources, learn from the advanced operation experiences, and establish special competitive advantage. This p