汉字造型对现代版面编排设计的启示研究-设计艺术学专业论文.docxVIP

万方数据 万方数据 摘 要 汉字作为中国传统文化的代表，在数千年的传承中，承载了丰富 的文化与审美因素。它结构优美，蕴意丰富，不仅是华夏民族的文化 标志之一，也是汉民族审美理想的反映。版面作为一切视觉传达设计 的舞台，日益受到人们的重视。人们接触到的各种视觉传达媒介都离 不开版面编排设计这道工序。而汉字跟版面编排有着一定的联系，中 国历来就有书画同源的说法，汉字笔画的编排布局与版面上各元素的 编排布局有着许多相似之处。 本文主要从“形”和“意”二个方面来阐述汉字造型与版面编排 设计之间的相通之处。汉字的“形”指汉字是由线条组成的抽象结构， 是形式美法则的娴熟运用；“意”则是指汉字形体之上的文化积淀， 体现着深远的蕴意。形式美法则的运用及蕴意的体现也正是在版面编 排设计中，版面要素的组织和版面思想情感的传递所要侧重的方面。 本文在充分利用已有资料的基础上，结合国内外版面编排成功案 例，采用综合分析法、个案研究法、归纳法、比较法等手段对汉字造 型的文化特性、艺术特性等进行分析整理和研究；对照版面编排设计， 阐述汉字造型的设计思维理念、汉字独特的形式美感表现方式、汉字 中蕴含的深层文化积淀、审美标准等，在版面编排设计中的借鉴及运 用，为现代版面编排设计开拓新的思路和发展空间。具体来说就是从 汉字“形”的研究，总结出了对版面编排设计风格、设计形式、设计 I 细节、版面分割各方面的启示；以及从汉字“意”的研究，总结出了 对版面编排设计的意境之美、文化之美方面的启示。 关键词：汉字造型，版面编排设计，形，意，启示 II ABSTRACT Chinese character, the representative of Chinese traditional culture and the legacy of thousands of years, bears rich cultural and aesthetic factors. Its structure is beautiful and its meaning is rich. Chinese character is not only one of the cultural symbols of Chinese nation, but also a reflection of Han aesthetic ideal. As the stage for all visual communication design, layout is increasingly valued. Every visual communication media is inseparable from a working procedure, layout design. There is connection between Chinese character and the layout design. Painting and Calligraphy of China are homologous that is always a statement wording version. Layout arrangement composition of the strokes of a Chinese character and the arrangement of each element layout has many similarities. The thesis mainly illustrates the connection between Chinese character modeling and layout design from Chinese character form and meaning. Chinese character form is that each character consists of abstract structure. It is a perfect application of the aesthetic principles; Chinese character meaning is a cultural accumulation that embodies far-reaching connotation. They are important aspects in the layout design for organizing page elements and transforming layout of thoughts and feelings.  III The paper make full use of existin