广东D公司员工忠诚度的测评与影响因素研究-工商管理专业论文.docxVIP

最后，本文以提高D公司员工忠诚度为出发点提出了相应的解决对策：健全企业文化体系、促使员工工作顺利开展、提供广阔的学习平台、改善管理风格、改善工作条件和工作环境等具体对策。希望通过该研究，为D公司管理者在员工忠诚度管理的具体措施上，提供一些思路及参考。关键词：广东D公司；员工忠诚度；测评；影响因素Ⅱ万方数据RESEARCH0NEVALUATl0N0FFACTORSAFFECTINGEMPLOYEELOYALTYOFABSTRACTFromthebeginningoftheeightysSOfar,Chinaprivateenterprisesfromsmalltolarge，fromweaktostrong，ithasbeendevelopingtoaccountefor80％ofthenumberofenterprisesinChina,becomingallimportantenginetopromotethedevelopmentofsocialproductiveforces．However,privateenterprisesarestillfacingmanydifficultiesandchallengesintheprocessofdevelopment．Inrecentyears，theworldeconomicdownturncausedadverseeffectsonChineseeconomic，theprivateeconomyisexperiencingamajorimpact，itsdevelopmentisslow．Reform,restructuring，mergers，layoffs，reducingwelfareandthechangeofPeople’Sconceptofemployment，allofwhichleadtosharpdeclineinemployeeloyaltytotheenterprise，causingtherateofemployeeturnoverrisingquickly,resultinginlackingofinitiativeandpoorsenseofresponsibilityofemployee．Betrayingtheinterestsofenterprises，andSOon．HowtomaintainandimproveemployeeloyaltyofenterpriseshasbecomedakeyissueofenterprisemanagementandhumanreSOurcesdepartmentsconcernedThepapertakearepresentativeprivateenterpriseDcompanyinGuangdongastheresearchobject，tostudythefactorsaffectingemployeeloyalty．Firstly，inthispaper,throughalargenumberofdocuments，reviewsaboutemployeeloyaltyresearchsituationathomeandabroad,andmadeabriefreviewandsummary,inordertomakethefulltheoreticalgroundworkofthisstudy．Secondly，basedonthefivefactorsoftheorganizationalcommitmentmodeldesigningquestionnairesurveytoevaluateemployeeloyaltyofGuangdongDcompany,sitingloyaltyquestionnairetothetwenty—onedepartmentsofGuangdongDcompanyincludingthreehundredstoresnearlyfivehundredsubjects，wegettheresearchdatasourcesfinally．ThentheSPSSsofb。vareisusedtoanalysisthereliability,validity,variance，regressionandfactors．Theneightfactorsinfluencingemployeeloyaltyarcconcluded：work‘sledding，corporateenvironment，developmentopportunities，corporateculture，learningplatform,managerialm万方数据style