广义价值与产品功能优化配置技术研究-管理科学与工程专业论文.docxVIP

重庆大学硕士学位论文中文摘要 重庆大学硕士学位论文 中文摘要 I I 摘 要 当今的市场竞争日益激烈，新产品和新技术层出不穷，产品的同质化现象越 来越严重，生命周期呈现越来越短的趋势，并且现在的市场已经由“卖方”市场转为 “买方”市场，顾客的需求又是瞬息万变、个性十足。如何快速地响应顾客需求，制 造出顾客满意的产品就成为制造企业急需解决的问题。 价值工程理论认为，顾客真正购买的并不是产品或服务本身，而是一种价值， 一种能满足某种需求的价值。而顾客的需求不单单是对实际功能的需求，它还包 括各种各样的其他需求，例如：审美需求、成本需求、性能需求等等。 首先，论文对价值工程的应用研究现状及相关理论进行了深入的分析，提出 了现有理论的不足，详细介绍了顾客满意度理论，包括：消费者需求分析、购买 动机分析和满意度基本理论等。在分析顾客满意度理论的基础上，把传统的价值 内涵进行了拓展，阐述了广义功能、广义成本，给出了广义价值计算公式。 然后，论文研究了广义价值评价方法，站在客户群体的角度，采用了基于大 群体决策的策略来评价广义价值的大小。 最后，把本文提出的广义价值评价方法应用到产品的功能配置上，建立了基 于广义价值评价方法的产品功能优化配置模型。在一定程度上保证了配置出的产 品既满足目标成本，又使得大部分客户得到满意，从而提升产品的市场竞争力。 关键词：广义价值，顾客满意度，价值评价，功能优化配置 重庆大学硕士学位论文英文摘要 重庆大学硕士学位论文 英文摘要 II II ABSTRACT Today’s market competition heats up, new products and new technologies emerge in endlessly, product homogeneity is more and more serious, products’ life-cycle shows shorter and shorter, and now the market has been changed from the seller market to buyer market. The customer demand changes at every moment and is full of personality. It’s an urgent problem to solve for manufacturing enterprises that how to quickly respond to customer needs and create products to customer satisfaction. Value engineering theory thinks what customers really buy is not the products or service itself, but also a kind of value, a value to meet certain requirements. The customer needs is not only the actual functional requirements, but also include a variety of needs, such as: aesthetic requirements, cost requirements, performance requirements and so on. First, the thesis gives a in-depth analysis about the application of value engineering and its related theories, proposes the lack of existing theory, and introduces the theory of customer satisfaction in detail, including consumer demand analysis, purchase motivation and the basic theory about satisfaction etc. Based on analyzing the satisfaction theory, this paper develops the connotation of traditional value, elaborates the generalized function and generalized cost, and gives the computational formula