汉字与水墨元素在现代海报设计中的应用-设计艺术学专业论文.docxVIP

中国传统文化元素之汉字与水墨画在现代海报设计中的应用 中文摘要 汉字与水墨元素在现代海报设计中的应用 中文摘要 本文通过对中国元素及中国传统文化元素的内涵、中国传统设计的美学理念的认 识与发掘，对中国传统文化元素之汉字、水墨元素在海报设计中的应用做一个深层次 的考虑，更具代表性地取材、更自由地改良和利用汉字、水墨元素和传统艺术特点来 表现海报的精神观念；赋予其新的活力和新的生命； 通过对传统文化因素与现代视 觉设计的研究，对传统文化的认识与发掘以及融合文化的问题；尝试从中国传统文化 元素的角度对设计中的表现手法以及和现代文化融合等问题的分析，探讨具有现代性 与民族性的海报的发展道路，探讨中国海报的现代性、民族性的双重追求的意义，探 寻海报的发展策略和需要注意的问题。因此，了解中国传统文化，研究中国传统美学 观，结合当代实际，科学地吸收传统，对中国平面设计师而言是尤为必要的。 关键词：汉字，水墨元素，海报，应用 作 者：刘 韬 指导老师：姜竹松 Abstract Chinese traditional culture elements of character and application of ink on poster design character and application of ink on poster design Abstract Based on the Chinese elements of traditional Chinese culture and the connotation of traditional Chinese elements, the aesthetic concept design, understanding and excavations of Chinese traditional culture elements make a deep consideration, more typically more freely, and using the traditional culture elements and traditional art performance characteristics to the spirit of modern graphic designing ideas, With the new vigor and new life, Based on traditional culture and contemporary visual design, the study of traditional culture and the culture of excavation and fusion; Chinese traditional culture elements from the Angle of the design technique of expression and modern culture, this paper discusses the problems such as analysis of Chinese nationality with modernity and graphic design, this paper discusses the development of contemporary Chinese graphic design of modernity, nationality, the significance of the double pursuit for Chinese graphic design development strategy and the problems that should be paid attention to. Therefore, the understanding of Chinese traditional culture and the research of traditional Chinese aesthetics, combined with contemporary practical, scientific absorption of traditional Chinese contemporary graphic designers, is necessary. Key words： characters, ink, posters, application Written by： Liu Tao Supervised by：Jiang Zhu Song 中国传统文化元素之汉字与水墨画在现代海报设计中的应用绪 中国传统文化元素