广东HQC旅行社集团化发展战略研究-旅游管理专业论文.docxVIP

HQC HQC Guangdong Travel Group Development Strategy Abstract Chinese tourism industry after since the reform and opening up 30 years of rapid development has been made achievements that have attracted the attention of the world，has already become ofthe nlird industry ofour country in the fastest growing industry．After entering the 21st century is of key industries of China green development and sustainable development．According to the prediction of the global tourism organization trade association，by 2020，China will surpass the United States as the world’S largest outbound tourism host country and the second largest outbound tourist source of the country’s output．As the main body of tourism industry development and reform and opening up the window of travel agency，in the development of the tourism industry plays vital role，is the of the development of the tourism industry．Because of this，the situation and level of the development of country。S travel agencies oRen reflect the overall level of the development of the country’S tourism industry．In China after the accession to the WTO，strictly fulfilled commitments，has since July 1，2007 formally completely abolished the foreign in Chiness domestic investment travel agency and its branches of the relevant restrictions， and grant foreign-invested travel agencies and their branches of national treatment．Therefore，from the beginning of July 1，2007，Chiness domestic travel agencies and foreign travel agencies in the industry competition in the same line·running。However,compared wjm the development of global international travel service group，Chiness travel agency there smaller size of the total assets， enterprise management system is not perfect，strategic positioning and development is not clear, network marketing has not been fully established，technology is relatively backward，the development of products and services is still in primary stage，the and operation mechanism， management mode，network marketing，technology an