毕业论文-平板太阳能热水器产业战略环境调研与分析.docVIP

平板太阳能热水器产业战略环境调研与分析 PAGE 1 本科毕业论文 （20_ _届） 平板太阳能热水器产业战略环境调研与分析 所在学院 商学院 专业班级 工商管理 学生姓名 学号 指导教师 职称 完成日期 年 月 日 摘 要：在大力倡导低碳经济必须成为全球共识的今天，中国已将大力发展低碳经济纳为转变发展方式、调涨产业结构、推动经济持续发展的新政。作为太阳能产业的代表，太阳能平板热水器产业的发展也已成为发展速度最快、发展前景最为看好的朝阳产业之一。然而以国外相比，国内行业发展水平相对较低，处于落后局面。落后是颓势，也是巨大的发展空间。本文民营中小企业的视角，分析调研平板太阳能热水器产业战略环境，并为其进入该市场提出相应可行的操作办法，仅供参考。 关键词：平板太阳能热水器产业；民营中小企业；战略环境；调研；对策 Abstract：Strongly initiate low carbon economies have to become world consensus of today, China has already devote major efforts to deveolp economic Na of low carbon for transform a shape method, rise an industrial structure and push the new deal that the economies sustains a shape.Is a solar energy industrial to represent, the solar energy panel water heater industrial shape also has become to deveolp velocity most quick, deveolp foreground most for see good dynasty one of the male domains.However compare with abroad, the local craft deveolps horizontal contra lower, be placed in to fall behind situation.It is a Tui to fall behind power, is also a substantial to deveolp space.The visual angle of this text run by private capital medium and small enterprises, analysis the investigation panel solar energy water heater domain strategic environment, and enter the markets submission to correspond a viable operation way for it, only provide a reference. Key words：The panel solar energy water heater domain；Multinational MA ；Strategic environment；Investigate；Counterplan TOC \o 1-3 \h \z \u HYPERLINK \l _Toc353220042 1 平板太阳能热水器产业定位及投资特性 PAGEREF _Toc353220042 \h 4 HYPERLINK \l _Toc353220043 1.1 平板太阳能热水器的产业定位 PAGEREF _Toc353220043 \h 4 HYPERLINK \l _Toc353220044 1.1.1 定义 PAGEREF _Toc353220044 \h 4 HYPERLINK \l _Toc353220045 1.1.2 产品分类 PAGEREF _Toc353220045 \h 5 HYPERLINK \l _Toc353220046 1.2 平板太阳能热水器产业投资特性 PAGEREF _Toc353220046 \h 6 HYPERLINK \l _Toc353220047 1.2.1市场特点 PAGEREF _Toc353220047 \h 6 HYPE