“互联网”时代下社交网络营销模式研究.docVIP

“互联网+”时代下社交网络营销模式研究 “互联网+”时代下社交网络营销模式研究 学 院： 商学院 年 级： 2012 级 专 业： 电子商务 姓 名： 郭庆龙 学 12140240122 指导教师： 李佳明 摘要 近十年来互联网技术迅猛发展，网络社交平台诞生并被广泛使用，随着网络社交平台 的大热，以网络平台作为媒体传播渠道对于企业市场营销的重要性也就不容小觑了。如何 利用社交网络平台进行营销可以说是每一个商人都必须严肃思考和探索的话题。经过多年 的积累，人类的数据量、数据处理技术和能力都得到了质的飞跃，大数据时代己经来临。 随着计算机技术的不断发展，互联网平台在近十年来发生了巨大的变化，其中，社交网 络的大量涌现便是其屮颇为显著的现象之一。巨大的网络信息量分散了用户的注意力，同 时，我国网络环境也在不断恶化，低俗、恶搞、病毒传播、网络信息泄露、网络不理智等问 题逐渐出现。中国社交网络的营销模式存在着一定的缺陷，不管从满足用户需求角度还是 从自身获取商业利益的角度来讲，目前的营销模式都难以完全与之适应。 关键词：互联网+;社交网络；营销模式；营销优化 Abstract Over the past decade the rapid development of Internet technology，the birth ofsocialnetworking platform and widely used，with the hot social networking platformto platform as a network media communication channels for the importance of corporate marketing will not be underestimated. How to use social networking platform for marketing can be said that every businessman must seriously think about and explore the topic. Over the years，the amount of human data，data processing technology and capacity have been a qualitative leap，Big Data era has arrived. With the continuous development of computer technology，the Internet platform in thelast decade great changes have taken place, in which large numbers of social networking sites is one of quite a significant phenomenon. A huge amount of information dispersed network users’ attention at the same time, our network environment is also deteriorating, vulgar，spoof, transmission of the virus，network information disclosure，networks irrational problems began to emerge. Chinese social networking site marketing model there are some defects, whether from the point of view or to meet the needs of users for commercial gain from their own point of view， the current marketing model are difficult to fully adapt thereto. Key words： Internet +; social networks; marketing model; viral marketing; 华A讼夂（钹針）用紙目录 TOC \o 1-5 \h \z J商 I HYPERLINK \l bookmark2 \o Current Document \h Abstract II HYPERLINK \l bookmark4 \o Current Document \h —、互联网上的社交网络 1 HYPERLIN