广告用语对语文教学的冲击及其应对-课程与教学论专业论文.docxVIP

Chinese Chinese education ln Chma ls paCes with caIl not catch up wlth the times in m觚y people’s eyes，nle criticisms to Chinese education are coming one aRer a110ther in recent years，some even point to Chinese teaching directly．I也iIll(we should reView deeply f而m look for the breach illlloVated，叩锄up the IleW 6eld tllat ChiIlese educates togetller． This text analyses simply the char．acteIlistics of difl’erent ca】盯iers and difrerent kinds of adVertising words，it will explain the necessity of advenising words teaChing印plication in Chinese teaching行om di仃erent aIlgles．Mal(e a concrete aIlalysis of how to tackle the impact that the adVertising words or sentences are brought toward Chinese teaching． With tlle expression，lallguage aIld moral education，f．aVorable factor of aestlletic education in the advenising tenn，we haVe锄alyzedⅡle pos“iVe r01e of pronunciation，vocabulaⅨ蹦姗mar，rhetoric knowledge included in the adVertising tem empha．tically to Chinese teaching， listening comprehension，infomation撇lysis a_bility，the a_bility of仃anslating etc． Put f．omard adVenising words 锄d sentences teaching in teaChing c01lection，teaching design锄d coment that teaching印praise of scheme， etc．some suggestions or requi崩nents of matedal． W．e use teaching theory’lingllistics，knowledge of adVertisement， synthesize the e)【perience about utilization of瓜lVenisement in Chinese teaching，proceed行om this an百e，botll at home磐d abroad．It caU upon 锄ong Chinese teaching utilizing the words in adVertisement，f而m this we caIl have some new idea in Chinese teaching锄d encourage the teachers to break the rest】r：lint of this field，如lly utilize V￡Irious media， utilizes the teacher，student，community to breal(tlle limitation of 仃aditional education and to deVelopⅡle way of tlliIll(iIlg more画lity． Keywords：Advenis锄ent；ChiIlese TeaChing；impacts；reply Il 广告用语对语文教学的冲击及应对引言及文献综述 广告用语对语文教学的冲击及应对 引言及文献综述 广告在现代生活中随处可见，青少年接触广告的时间和空间所占 的比例很大。广告大师奥格威说过：“广告是词语的生涯”。这句话无 疑道出了广告用语对广告的重要意义。本文之所以把焦点定位于广告 用语，其一，根据有关调查数据统计表明：广告效果的50％～