50个数字营销的重要衡量指标.pdf

DIGITAL 50MARKETING METRICS For CMOs, CDOs, CIOs and CFOs @ValaAfshar Lead-to-Customer Conversion Rate A ratio that shows on average how many leads turn into paying customers. Know if your sales process works or not. Share of Voice The proportion of the total audience commanded by a media group or a brand across its full range of media activities. Share of Voice shows where you rank compared to your competitors when people talk Your Company’s advertising for a given about your industry. product/Total industry advertising for a given product. CPL – Cost-per-Lead Total cost of generating one lead either in total or from a specific lead generation campaign. Generating leads needs to be as efficient as possible. Total investment on marketing campaigns / total leads generated. Social Interactions The number of total interactions your social media account received over a specific time period. Focus on increasing your social interactions to build rapport with your network. Social Media Page Views The number of times a web page is Focusing on social media led page views viewed as a result of being directed enables you to understand what content from a social media channel. truly resonates with your audience. Amplification Rate The rate at which your followers take your content and share it through their network. Higher the amplification rate, the further the content will reach. Number of leads generated / number of contacts made Lead Volume Amount of leads that you are receiving from campaigns. Know what programs are the most effective and conduct real-time measurements. Lead Origination The first contact point for a new lead. Understand what activities influence your pipeline. Follower