广西志合商贸有限责任公司发展战略研究-工商管理专业论文.docxVIP

DEVELOPgENT DEVELOPgENT STRATEGY RESEARCH 0F GUANOXI ZHI HE TRADE CO．，LTD 肥STRACT Energy is the fundamental driving force of global development．As the three major energy，coal is the lifeblood of the industry，and it is one of the main energy used in the 1 8th century，and is the most important production material．In recent years，the govemment payed adequate attention to coal exploitation and trade．Witll the changes of polices and the changes of the environment of coal trade，domestic coal production and trade enterprises facing great challenges．Guangxi Zhihe Trade Co．，Ltd，，is an enterprise specialized in the coal trade．Facing the overall downturn of the coal industry，it is important for the company to think about how to get out ofthe predicament ofthe market,and how tO seek breakthrough． By throughing the analysis of the internal conditions and external conditions of Guangxi Zhihe Trading Co．，Ltd，combining with the macroeconomic policy and the coal industry development trend，using SWOT matrix analysis，the papers chooses the growth strategy for the company,formulates the strategic objectives，and puts forward some suggestions for how to achieve the development goal，as improving governance structure，adhering to integrity management，expanding upstream and downstream customers，adopting precision marketing， joining into the coal market trading mechanism，and establishing and amplifying inside controI system． KEY WORDS：Coal；Trade；Development Strategy Ⅱ 万方数据 目 目 录 摘蓦享 。 Abstract ． ．II 第一章导论 1 1．1研究背景 l 1．2研究目的及意义 1 1．2．1研究目的 1 1．2．2研究意义 1 1．3国内外研究现状 2 1．3．1企业战略相关理论研究 2 1．3．2煤炭贸易企业发展战略的研究 。3 1．4研究方法 4 1．5研究创新之处 5 1．6研究内容及结构 ．5 1．6．1研究内容 5 1．6．2论文的总体框架 6 第二章广西志合商贸有限责任公司的内部条件分析 2．1企业概况 ．7 2．1．1成立背景 7 2．1．2组织架构 7 2．1．3人力资源情况 ·8 2．1．4财务情况 一8 2．1．5主营业务经营能力分析 9 2．1．6公司融资情况 ．12 2．1．7企业文化分析 ．-12 2．2企业内部优势分析 ·12 2．2．1强大的凝聚力 ·12 m 万方数据 2．2．2灵活的经营决策机制 2．2．2灵活的经营决策机制 ．12 2．2．3丰富的从业经验