毕业论文-浅析国际联号酒店对本土酒店经营的影响.doc

PAGE 本科毕业论文 （ 20_ _届） 浅析国际联号酒店对本土酒店经营的影响 摘 要：综观国外饭店集团的发展，无一不依靠其雄厚的品牌实力，开展品牌的全球化经营。若与国际饭店集团的品牌相比，无论在经营经营规模、市场占有额、市场全球价值等方面本土酒店均有较大差距。面对全球经济一体化的机遇和挑战，本土酒店要想与国际饭店集团抗衡，实现可持续发展，并能进入国际市场，就必须创建饭店的国际品牌。本文通过研究国际联号酒店以及对比分析国际联号酒店与本土酒店的优劣势得出一些值得双方借鉴的发展方向。通过阐述和现有的所存在的问题以及机遇对比，从而显示出促进我国旅游涉外饭店与国际标准接轨，推动中国旅游事业的健康发展，实现中国在进入21世纪成为世界旅游大国起到重要作用。 关键词：国际联号酒店；本土酒店；市场 Analysis of the international hotel business of the local hotel Abstract: On the development of foreign hotel group, all depend on its strong brand strength, developing brand of global operations. If with international hotel group, compared to the brand managing scale, whether in business market share, market global value local hotels are gap. Facing the global economy integration opportunities and challenges, local hotel to contend with international hotel group, and realize the sustainable development, and can enter the international market, it must create hotel international brands. This article through studies international affiliated hotels and comparative analysis with local international affiliated hotels hotel the advantages and disadvantages of both draw some worth some development direction. Through the elaboration and the existing problems and opportunities that showed contrast, thus promoting Chinas tourism hotel with international standards, promote the healthy development of Chinese tourism, realize China in the 21st century became the world tourism power play an important role. Key words: Hotels of international; hotel of the local ;marketing 目 录 TOC \o 1-2 \h \z \u HYPERLINK \l _Toc291699894 一、国际联号酒店的发展历史以及现阶段发展状况 PAGEREF _Toc291699894 \h 1 HYPERLINK \l _Toc291699895 （一）国际联号的概念 PAGEREF _Toc291699895 \h 1 HYPERLINK \l _Toc291699896 （二）国际联号酒店的发展历史 PAGEREF _Toc291699896 \h 1 HYPERLINK \l _Toc291699897 （三）现阶段国际联号酒店的发展状况 PAGEREF _Toc291699897 \h 2 HYPERLINK \l _Toc291699898 二、国际联号酒店的经营优劣势分析 PAGEREF _Toc291699898 \h 2 HYPERLINK \l _Toc291699899 （一）国际酒店的经营优势分析 PAGEREF _Toc291699899 \h 3 HYPERLI