论黑白图形设计中的二元对立与共生-包装工程.PDF

第 40 卷 第 4 期 包 装 工 程 2019 年 2 月 PACKAGING ENGINEERING 123 论黑白图形设计中的二元对立与共生 毛明 （浙江纺织服装职业技术学院，宁波 315211 ） 摘要： 目的 以优秀的黑白图形作品为对象，探究视觉传达设计的文化内涵。方法 从黑白图形的形式二 元论角度，梳理色彩的文化渊源，考察“二元”及其属性的哲学根基，结合黑白图形“ 两极” 、“互倚”的事 实，考察物、色之间的审美关系；借助黑川纪章的“共生”理论，探讨对立视觉元素统一后“共生”的问题， 重点是特异性、互惠性和同时性；以作品《FUTURE 》为例，考察黑白二元与极简图形能天然融合又生 成的意义。结论 在黑白二元图形中，二元对立只是一种表达方法，使黑白图形“共生”达成一种为人的 交流服务的视觉符号，进而与观者之间建构起情感交流关系。“共生” 因此成为视觉传达设计理论创新的 目标之一，并使之丰富、延展作品的内涵和外延。 关键词： 黑白；图形设计；共生；特性 中图分类号：J516 文献标识码：A 文章编号： 1001-3563(2019)04-0123-05 DOI ：10.19554/ki.1001-3563.2019.04.019 Binary Opposition and Symbiosis in Black and White Graphic Design MAO Ming (Zhejiang Fashion Institute of Technology, Ningbo 315211, China) ABSTRACT: The work aims to explore the cultural connotation of visual communication design with excellent black and white graphic work as the object. From the perspective of the dualism of the form of black and white graphics, the cultural origins of color were examined and the philosophical basis of duality and its attributes was investigated. Combined with the fact that the two levels of black and white graphics were translated, the aesthetic relationship between the objects was examined. Secondly, with the symbiosis theory of Kurokawa Kisho, the symbiosis after the unity of opposite elements was discussed. The emphasis was on specificity, reciprocity and simultaneity. FUTURE was taken as an example to study the natural fusion and generation of black and white binary and concise graphics. In black and white binary graphics, binary opposition is only an express method and can