牛津英语模块四 unit1 advertisements.pptVIP

* * Lead-in Live young 1.Are you interested in the advertisement? Why? 2.What’s the purpose of the advertisement? It tries to persuade us to buy a product or service, or to believe in an idea. Because of their exciting images , brief language and creative ideas. Commercial ads It tries to educate people about the social problems. Public service advertisements Unit 1 Reading Advertisements Brainstorming advertisements what where why how functions attitudes advantages disadvantages Expository writing is meant to ______________________________________. 2. It usually follows the same basic format（格式）: 1) Introduction of subject 2) Examples and facts (Body) 3) Conclusion Reading strategy: Reading expository writing introduce you to basic information on a topic Part 1 Part 2 Part 3 (1) (2-4) (5) We can find advertisements almost wherever we go. para2. The definition of ads main types The advice of the writer: Skimming Structure of the passage para3. Commercial ads para4. Public service ads Some information about ads Introduction Body Conclusion We must all use our intelligence and not be a slave to them. The structure of Para3 Para4 introduction of subject supporting details (examples and facts ) conclusion Scanning Introduction: Supporting details: Conclusion: Even if an ad does not lie, it doesn’t mean it is altogether innocent. The examples of one toothpaste ad and an ad about a grocery We must not fall for this kind of trick. The structure of Para3 Introduction: Supporting details: Conclusion: PSAs use some of the same methods, but they are made to serve the public. ①PSAs aims to teach us and help us lead better lives. ②PSAs encourage people to support public service projects. ③PSAs teach people how to live healthy lives. All of these ads are meant to benefit the public, and you can learn a lot by following the advice they give. The structure of Para4 What’re the similarities and differences between commercial adve