固话运营商3G业务运营模式研究-工商管理专业论文.docxVIP

中文摘要各种迹象都表明，在中国地面上讨论了几年并受到国外施加压力的3G牌照， 中文摘要 各种迹象都表明，在中国地面上讨论了几年并受到国外施加压力的3G牌照， 很快将尘埃落定。2006年，至少1家固网运营商将试水3G，获得3G运营牌照。 对于固网运营商来说，得来不易的3G为其带来崭新的拓展空间能否发挥应 有的效能，现有的固网业务如何和3G有效结合，共同成长，尽快促进3G的业 务成长，同时最大限度地延长固网的生命周期，促进整个业务重心的良性转变， 将是固网运营商首要考虑的问题。 本文从移动通信的特点出发，结合固网现有固话、小灵通、数据宽带业务等， 多方面就3G运营后的经营模式进行了阐述，利用SwOT和产品组合方法，分析 出现有固网运营商的产品所处的态势及发展走向，提出要3G业务和宽带业务组 合，提高宽带业务的竞争力，保持现有的主导地位：3G和固话、小灵通的“一号 通”组合，提高固话的生命周期，并有效推动3G的业务发展；3G和小灵通业务 通过双模仨模手机的纽带，带动3G初期的平滑发展，并提出，周网运营商可以 以虚拟运营商的身份，经营移动、联通的GSM网络，从而直接带动3G业务的 发展。 最后文章还就广东联通CDMA经营初期的失败原因进行了分析，为避免固 话运营商走弯路和用户定位不准确提供参考。 关键词：3G、固话、小灵通、宽带、互补 ABSTRACTAIl ABSTRACT AIl kinds of clue shows that 3G license wiII be published which has been discussed for several years in China and also under pressure of foreign countries。In 2006。at least one fix network SP will receive the 3G license。 For fix network SP，the questions to be answered first are whether development space brought by hard-won 3G will put forth its effection or not，how the fix network services could combine effectively with 30 and develop together，how to promote the development of 3G service．meanwhile furthest prolong the fix network period and promote tbe benign conversion ofwhole service。 The dissertation expatiates the operation mode of 36 based on SWOT and product combination method and analyzes existing products of叙SP situation and development trend，puts forward that 3G should combine with broad band service． n圮dissertation also enhances the completion ofbroad band service，while remaining its lcading status．n坨combination‘One number’of 30，fix phone and PHS wi儿 prolong fix phone，s period and impel the service development of3G；PHS service and 3G will drive the smooth developing of 30 at the beginning by doubling modes and three modes mobile phone。Also，the dissertation points out that fix SP Can operate Mobile and Unicorn GSM network to promote 3G devdopment directly。 Finally,the dissertation analyzes the fail reason of CDMA in Guangdong Unicem at the operation bcginning for the purpose