广东移动公司应对“小灵通”的竞争策略研究-工商管理专业论文.docxVIP

摘要摘 摘要 摘 要 自t997年“小灵遴”在中潜蛊撬以采，发震势头十分避猛，囊2002年9 月起，巾骊电信(网通)／广东港售开始不峨挑战政府的底线。2002年底’2003 年襁，广东奄信夜广东省投入～{一几亿元入鬣昂在珠三凳5选窜(广臻、东莞、 镄趣、巾出、蹶撼)建设PHS网络(其健逮豢在羰：之懿已经建蒜五馥，℃门黪“小 瑟_i鼗”秘终)，著诗翔予2003军5。17之蘸垒部敖号(部分遣露已经开始敖譬)。 广东移韵公司瑟对采遗薪广东电储公司大力攘广，j、灵通藏务带泉静翼燕藏 耱，鳃{爵依挺审场条{争耧竞争匏特点，与之霞开卓寄成效豹竞争，我翻认必， 今后我国电倍运营商都将在激熬的市场竞争中生存和发展，竞争的形态爨加趋 起于互磅。 本论文立足中豳移动广东有限公铡，运用理论和实证研究相结含的方式， 译缀酒述了瓷蕊行鼗戆特点、广衷移动强广东逮售嚣公霉魏援提，接着遴行了 广东移动公司的SWOT分析，同时归纳总结了广求电信发展小灵通的思路和战 酶定位。 在此熬础。E，本文以渤态竞争理论为指导，提出错对小爱通的竞争_陂该从 效率、捌瑟莉漳鼹三个领域进行竞争，在效率、剖瓤秘障碍三个领域夔竞争互 韵进程中建立竞争优势积竞争繁略。 笑键落：嚣争策路；动态竞争；，“东移动公司；小灵邋 华南理工¨人学J．商管理硕士学位论文Abstract 华南理工¨人学J．商管理硕士学位论文 Abstract Since the appearance of PAS(personal access phone system)in China in 1 997， 镬e development tendency is swift and marvelous。China Telecom(Net Communication)／Guangdong Telecom began to challenge the bottom line of the government incessantly since September 2002．From the end of 2002 to the early of 2003，Guangdong Telecom has invested more than one thousand million Yuan to build PHS network(Erenow，the omnifarious“PAS’’networks have already been built in other cities．{in the five cities of Pearl River Triangle Area(Ouangzhou， Dongguan，Foshan，Zhongshan and Shunde)and planned to issue all the phone numbers before May 1 7，2003(Some cities have already issued the phone numbers)。 Facing the real thread brought from new Guangdong Telecom Corporation’S great efforts on the development of PAS，how Guangdong Mobile Communication Corporation has an effective competition according to the characteristics of market conditions and competition?In our opinion，telecom operators will survive and develop in the furious market competition and the competition form tends to mutuality． In the points of China Mobile Guangdong Co．Ltd．，adopting the way of combination of theory and demonstrations study，this article expounds the ehar8etefis{ies of telecom industry and the general situations of Guangdong Mobile Corporation and Guangdong Telecom，and then makes a SWOT analysis on Guangdong Mobile Corporation and simul