广告英语的特点及其翻译探索-外国语言学及应用语言学专业论文.docxVIP

东南大学学位论文独创性声明本人声明所呈交的学位论文是我个人在导师指导下进行的研究工作及取得 东南大学学位论文独创性声明 本人声明所呈交的学位论文是我个人在导师指导下进行的研究工作及取得 的研究成果。尽我所知，除了文中特别加以标注和致谢的地方外，论文中不包含 其他人已经发表或撰写过的研究成果，也不包含为获得东南大学或其它教育机构 的学位或证书而使用过的材料。与我一同工作的同志对本研究所做的任何贡献均 己在论文中作了明确的说明并表示了谢意。 研究生签名； 盆匦日期：理臼．比 东南大学学位论文使用授权声明 东南大学、中国科学技术信息研究所、国家图书馆有权保留本人所送交学位 论文的复印件和电子文档，可以采用影印、缩印或其他复制手段保存论文。本人 电子文档的内容和纸质论文的内容相一致。除在保密期内的保密论文外，允许论 文被查阅和借阅，可以公布(包括刊登)论文的全部或部分内容。论文的公布(包 括刊登)授权东南大学研究生院办理。 研究生签名：在匝导师签名：釜叁日期：如似zg AcknowledgementsHearty Acknowledgements Hearty thanks B1e given to my supervisor Prof．Li Lu for his help and guidance in many ways．舶m the moment I en．t哦d the University to the very last minute before the pI鹊即协矗On，without which not only this thesis would have been non-existent but I mysclf w∞ld have been much l懿s confident than I锄now．I also、№llld like to thank in advance all members of the defense committee for your expert assessment and suggestions which will certainly improve this thesis greatly．Finally,thanks are due to some ofmy friends，who gave me enlightening comments on my thesis． AbstractAdvertising Abstract Advertising has become a popular subject of study,approached from a wide range of disciplines，such as anthropology,sociology,linguistics，literary criticism， and media studies．Study ofadvertising English has been proceeding from a variety of perspectives，with the features of advertising English commonly as a focus．Based upon a host of data related to advertising，especially advertising En舀isIl，this paper explores the main features of advertising English in terms of three aspects：lexicon level,syntax level andfigures ofrhetoric．Particular emphasis is placed on figures of rhetoric in advertising language．Based on the examination ofthe linguistic features of advertising EnglislL this thesis also probes into relevant approaches to advertising English translation． The lexieon choices are closely related to the style of the text，iuat as stated by Jonathan Swif}that‘proper words in proper places make the true definition ofa style”． Tbe