广播电视节目评估体系构成与运作研究-新闻学专业论文.docxVIP

论、文摘要构建公平、公正、客观的评估体系是现代媒介管理体系刨新的迫 论、文摘要 构建公平、公正、客观的评估体系是现代媒介管理体系刨新的迫 切需要，也是发鼹有中强特色广播电享里枣里靶的一个不可或蛱龅巧节。 本文从节霹评倍体系的应瘸层瑟着袋，系统逑梳理、潮树了广播电褫 节目的评估体系理论，力求多角度地研究评估体系的构成与运用，以 期拓宽并且延伸广播电视作品的批评理论。 国内数节目评健体系运用中常出现荫目性、机械性操作等问题。 本文正是在这～现状的基戳上，研究热褥根握广电媒体翻身的特点， 灵活、科学缝构建和运籍节鏊评佶体系，使评{古体系缝在媒介管璎巾 真正超作用。这也是近年来，～电事业发展的一项重要研究谍磁。本文 将立足于我国广播电视媒体特殊发展环境，对节臼评估体系的指标构 成和应用误区进行深入研究。周时，提出相应建议和对策，弗进 步 对青中国特色趋广援电视节疑评珐体系进行掏想，力求对构建一个更 翔完善更獒现实成效静广掇毫视节霹浮{壶体系育所助薤。 关键词： 节目评估体系 指标 运作 多元动态性标准 The The Study of the Compositions and Application of Assessment System of Television or Radio Program Abstract It is the urgent need of the modern media management innovation system to create a set of fair,iust and objective assessment system，and it is also the demand for developing the broadcasting and television with Chinese characteristics．The paper makes a systematic exposition of the assessment system of television or radio programs based on the application of the essessment system．It studies the assessment system from stereoscopic and theore“c viewpoint． The domestic assessment system often presents such questions as“blindness”and “machinery．How to structure and use the assessment system flexibly and scientifically accor氆ng to the conditions《the broadcasting and television is avery important point for the assessment system in recent years。This thesis also devotes to deepen the study of the compositions of assessment system of the program and of its application under the mistaken ideas． Furthermore，this paper proposes some suggestions and countermeasures in order to structure the assessment system of television or radio programs scientifically Due to the special development environment of our country broadcasting and television media，the paper offers some ideas for the assessment system of television or radio programs with Chinese characteristics，in order to help in the building of the assessmer ’m of the program． Postgraduate：ZOU xia (journalism and communication department) directed by：prof．Chen xin