世界主要港口策略群组与绩效之关系资源基础观点.DOC

世界主要港口策略群組與績效之關係：資源基礎觀點 The Relationships between Strategic Groups and Performance on World’s Leading Ports: A Resource-Based Perspective 研究生：楊秀芳 Yang, Siou-Fang 指導教授：林晉寬 Lin, Jin-kwan 【摘要】 本研究主要是在探討世界主要港口策略群組與績效之關係，以瞭解維持港口未來持續競爭的能力以提昇營運績效的主要影響因素，故依據資源基礎觀點之理論擬定實體資源與顧客基礎二大資源構面，針對2005年貨櫃裝卸量排名前30大港口進行策略群組分群與績效之分析，並深入探討四項研究議題： (一)顧客基礎與港埠營運績效之關係；(二) 實體資源與港埠營運績效之關係； (三)策略群組與營運績效之關係；(四) 實體資源與顧客基礎資源對策略群組績效之關係，等四項議題進行討論，並搜集2005年貨櫃裝卸量前30大港之相關次級資料，針對影響世界主要港口的資源項目進行策略群組之分群，並輔以迴歸、單因子變異數分數與多重比較等統計方法驗證不同港口群之策略差異，以找出各群組的資源差異，以及影響港埠績效的主因，從分析中所驗證的研究結果將可提供海運管理相關業者與後學先進相關研究參考之用，並針對臺灣之高雄港提出未來發展建議。 關鍵字：策略群組、資源基礎觀點、營運績效、港口、顧客基礎 【Abstract】 This study is to explore the relationships between strategic groups and their performances about the main ports in the world so that we could understand how these ports to sustain their competitive advantages that could raise their operation performances. Therefore, from the resource-based perspective, we framed two dimensions including entity resources and the customer base and selected 30 the top largest ports of the TEU in the world to proceed the clustering of strategic groups and performance analysis to discuss four important issues: (1)Relationships between customer base and operation performance of ports; (2)Relationships between entity resources and operation performance of port; (3) Relationships between strategic groups and operation Performance；(4) Relationships between entity resources, customer base resources and performance of strategic groups. In collecting data, we searched for secondary materials from the top largest ports of the TEU in the world in 2005 to classify strategic groups according to the resources items of major ports with the aid of the statistic method such as regression, one-way ANOVA and Scheffe to test the differences among group of ports and then to find out the differences of resources of each of groups as well as the major reasons of port performances and its influences. After analyzing, the result might provide r