关于胜威公司顾客关系型采购管理研究-工商管理(MBA)专业论文.docxVIP

西南交通大学硕士研究斑学位论文 西南交通大学硕士研究斑学位论文 第l页 摘要 | ＼厂 ／在硷业发展过程中，采购管理一直酃是管理工作的重点夕本文以一家典型 的制造溅港茨众泣一一广东憝藏溪茨浚备公霹为镪，深入分辏了公司采购警理 现状、存在的问题，在吸取国内外先进管理经验基础上，制定了胜威公司的顾 客关系繁理(Customer Relationship Management，麓称e魏)鍪采购管理方 案，并提出了针对性的对策和建议。 全文分是圈部分。第一部分圭要鼹簿韭稻黻藏公司发震佟了楚，b砖鞋藏 公司经营现状进行了描述，并提出了公司采购错理存搬的问题，主要悬采购工 佟效率|’蠢惩，文串阐述≯CRY懿概念窝特焘，掇出了逶溪CRY解决采魏郝门鹣 问题，并初步讨论了解决办法。I卫～ 繁二部势译缌分撬了蓬藏公司采购运终模式粒滚纛、震蠢繁理褒获、袋疲 商管理现状和目前国内外主要相关研究理论。 繁三部分镑对薤藏公司采麴管理存在阕瑟，氆篓国内努悫遴磷究理论，结 台公司实际特点，制定并实施了CRY型采购管理方案，对胜威公司现肖采购制 爱和滚簇逶嚣臻纯，菸瓣方案逡行7方褰掇行撩嘉l秘续羧浮接等悫骞豹臻究窝 探讨。 第瓣部分怒避公司豹信惑诧建设瑗状箍述，提出了为逶嶷鞭窖关系瀣采购 管理的不足之处，并叙述了信息化建设的具体改进意见。 关键词：顾客关系、采购．管理j ，—一， 西南交通大学硕士研究生学位论文 西南交通大学硕士研究生学位论文 第U页 ABSTRACT In the procession of development of enterprises，purchasing management is always a critical work in management．In this paper,the present situation and problems were deeply analyzed according to the purchasing management of a typical fire·extinguished enterprise·-··Sheng Wei fire。extinguished equipment Lid．． At the same time，some advanced management theories and experience of civil and abroad were proposed and adopted．At last，purchasing management of customer relationship was founded to work out those problems above． The paper is composed of four parts．First，the background of the industry and the present condition of the enterprise will be introduced．Furthermore，the problems of purchasing management were offered，mainly referring lacking efficiency in purchasing managemem．Writer introduced the theory of customer relationship managemeut and tried to use this theory to improve efficiency of purchasing management in company。 In the second part，the present procession and quality-controlling situation about products were made a thoroughly evaluation and analysis．The management to supplier was also described in order to execute following the plan of supplier management。 In the tllird part．by adopting other advanced theories and experience． counter-measures founded on CRM were offered by connecting the actual situation of the company through key systems and