海尔企业文化的结构、功能分析与启示-工商管理专业论文.docxVIP

内容摘要经过20年的发展，海尔已跌一个亏损的集体小厂，跻身予世界500强的褥列， 内容摘要 经过20年的发展，海尔已跌一个亏损的集体小厂，跻身予世界500强的褥列， 井被评为世界品牌500强之一。在其成长过程中，形成了具有鲜明特熟的海尔念 受文纯与OEC管理模式，激灌袭甏鱼筑鹣兼荠方式、蠢璐镶式懿缀织漆稳再逑等 做法也觳入滤默美著名大学案铡库褥搜海尔管理模式备受关注。健在众多学习海 容、借鏊OEC模式熬国窍念渡孛，袋秘黥镶乡。海尔成场豹掇本黎麓究竟是侍么? 英魏金选辔濂海尔OEC摸式失黢熬主溪症瑟在瓣里?学露海零瘦扶褥处着手? 本文运搿社会学与文化人类学的理论，以广义文化观的视角。采用案例研究 与文献努辑方法，具薅蛩}究、分裾海零企披文化静缱擒与功缆，揭示出海尔众驶 文化成功的陌个关键要素：首先是儒家“仁本”价值与磷方“人本主义”价值躐的肖橇 结合；其次是把企业文化建立在民族文化心理基础之上。 该文蕊终了海客垒鼗文纯辩我嚣企鼗管理懿三焘裔示：i、蔫浚耋{餮‘强仁麓 零”与“以人为零”瓣矛蘑；2、文纯繁璞烧中国佥她{；5蹙大擞强黪必缀之鼹；3、窝浚 蓬援管毽巷泼建设与爱工心理羡应瓣氨凌关系。 本文的翎耩患是：t、提出“衽会甄秘串静交互主义”概念，鼹强解释“幸二率喷 值观的核心本质； 2、提}格企业文化成建立在氍蕨文化心理基础之上的观点，并 将怒族文忧心瑾惑结为五个方蕊；3、挺出“以仨为本”秘“以A为本”的矛瑶是我国 企熊管瓒中的根本症缩的溉点。 关键清： 海尔，鑫数文纯，交互主义， 戮￡受零，疆天为零 AbstractOver Abstract Over the past twenty years，Haier has changed into a world—famous company from a small collective factory on the verge of collapse：Haler has been list as one of the world top 500 companies姆2004)and a global top 500 brand≤in 2005)+It has been well documented that Haiers organizational culture is a necessary condition for its SUCCESS．The purpose of this thesis is to explore the uniqueness and universal significance of Haiers organizational culture by analyzing its structure and functions． The conceptual framework was based on sociology and anthropology theory．Main research methods employed was case study and second data analysis．This study suggests two key factors that determined the SUCCESS and uniqueness of Haiers corporate culture．The first is addressing the conflict between the Confucian Ren-oriented norm and the modem western management norm”putting people first．’‘ The second is emphasizing the interactive relationship between management system’S innovation and workers’psychological adaptation． It provides the following managerial implications for Chinese companies：(1)More attention should be paid to the conflict of humanism and Ren-oriented norm；渤 Cultural management is vital to the growth of Chinese enterprises；(3)the establishment and development of the organizational culture should consider