哈飞汽车流程再造体系研究-工商管理专业论文.docxVIP

摘要我国汽车行业，特别是轿车制造业，是竞争非常激烈的行业。为了在市 摘要 我国汽车行业，特别是轿车制造业，是竞争非常激烈的行业。为了在市 场中夺得一席之地，各个汽车制造企业都在不断深化企业管理现代化，提高 自己的管理水平，尤其是在企业流程重组领域花费巨大精力，以适应经济全 球化和快速技术进步的变化。为了提高企业竞争力，确保新产品上市，打开 市场局面，啥飞汽车籍此契机开展了新产品流程体系再造。哈飞汽车公司开 展流程再造工作的目的是最终建立哈飞汽车的现代化的有效管理体系。开展 这一方面的理论联系实际工作，对于哈飞汽车流程重组工作是有着非常重要 的指导意义。 首先，本文对流程重组的相关研究和企业实践现状的做出评述，比较分 析了国内外同行业生产流程。其次，本论文以流程再造理论为指导，分析了 国内外汽车企业的生产流程，对影响哈飞汽车进入市场的各生产流程进行系 统分析，对哈飞汽车在营销、研发、生产管理及质量管理等方面的以往流程， 进行相应的总结，分析其劣势。接着，构思了啥飞汽车新产品开发的流程再 造体系，涉及哈飞汽车的企划体系、研发体系、生产计划管理体系、质量保 证体系、销售体系，提出了新的流程体系框架。针对哈飞汽车的经营管理特 点，本文还提出一整套保证流程重组的项目管理办法。最后，从组织支持、 工作途径、信息技术支持等方面讨论了哈飞汽车流程再造的支持体系。 关键词企业管理；流程再造；汽车制造行业 AbstractDirected Abstract Directed by business process reengineering(BPR)theory，the paper analysis the manufacture flow of domestic and motor companies，makes systemic analysis to the manufacture flow affecting market entrance of HaFei motors，summarize the BPR ofmarketing，RD，production management and quality management，which can promote the successful coming into market of subsequent motors and the improvement of the quality of existing motors．The paper establishes standards that must be obeyed in the whole process of product plan，product design，manufacture technology，quality assurance and supply， sale and after service． which can ensure that the problems in design could be solved， avoiding bring such problems into manufacturing．Ensure the consequence of motor body， finished products and blueprint according to the technical checking．Improve the products’security and stability from manual operation quality according to determination of products’quality grade， establish and implement of products’checking standards．Attending into product design experiments and commercial experiments，the meeting ofproduct quality tO national force checking is ensured，the reliability customers demanded is satisfied．The design of commercial new motors is strengthened with study of competing motors． Establish working contents and standards for the whole process of product plan to marketing fro