谷粒谷力品牌策划书.docVIP

第六届品牌策划推广大赛 PAGE 前言 在市场竞争日益激烈，产品和服务日趋同质化的今天，品牌成为厂家商家维护消费者忠诚度、扩大市场份额、参与竞争的有效武器。此次品牌大赛，我们将以“谷粒谷力，健康活力”为主旨，在三水校区开展宣传展销活动，倡导一种传统而健康的新生活时尚，提高谷粒谷力在广商师生中的知名度，同时也为商家日后决策提供有用信息。策划书针对广商三水校区特定的消费环境，对大学生这一特定的消费群体的消费心理、消费偏好做了细致而深入的市场调研分析，在此基础上确定品牌推广的营销战略。 06营销2班，您的品牌策划专家——you choose,we do. Prolegomena Today,as the competition is becoming increasingly fierce, products and services are increasing homogenization, brands become effective weapons to manufacturer businessmen maintaining consumer loyalty, Increasing market share, suppressing his competitors. The brand competition, we will be the guliguli, and healthy vitality as the main campus in Sanshui advocacy Events, a traditional advocate of the new and healthy lifestyle, raising grain in the Valley of the student-to The visibility, but also for future decision-making businesses provide useful information. Planning for the campus-Sanshui to specific consumer environment, the students of this particular consumer groups in consumer psychology, consumer preferences done a detailed and in-depth market research analysis, determined on the basis of promoting the brand marketing strategy. 目录 CONTENTS HYPERLINK \l a 第一部分 模拟公司概况及其组织结构 Simulation of corporate Summary and governance structure1 一．总述 Summary1 二．公司概况 Company profiles1 三．公司组织架构 The companys organization chart1 HYPERLINK \l b 第二部分 惠尔康公司简介及其品牌介绍 The introduction of huierkang company and its brands2 一．惠尔康公司简介Introduction of the Company2 二．品牌介绍 Introduction of the brand2 HYPERLINK \l c 第三部分 市场分析 Market Analysis3 一．行业分析 Industry Analysis3 二．产品分析 Product Analysis3 三．竞争者分析 Competitors Analysis6 四．消费者分析 Consumers Analysis8 HYPERLINK \l d 第四部分 SWOT分析 SWOT Analysis11 HYPERLINK \l e 第五部分 目标市场战略 Target marketing strategy16 一．目标市场细分 Target marketing segmentation16 二．目标市场选择 Target marketing selection17 三．目标市场定位： Target marketing orientation17 HYPERLINK \l f 第六部分 营销策略 Marketing strategy18 品牌策略 Brand Strategy18 包