加入WTO后中国纯碱企业市场营销研究-企业管理专业论文.docxVIP

AbstractSoda Abstract Soda industry is of the most vital trades in basic chemical industries， and does the most close-knit people’S daily consumptions．B0th producible capacity and consumptive level of Chinese soda the first class in the world． The soda enterprises faced with drastic competitions from the international and intemal marketplaces after China antered WTO．HOW improve the market sales ability iS significant and meaningfol for every enterprise． In this Paper，the development history，and the status and the role in national economy about soda industry of China introduced．Based the allalysis the operational modes and the common characters of production and management．the problems and lacks of soda enterprises in market sales anatomized．The chances and challenges for soda enterprises are resulted from the changes in competitive environment of market，and fastening economic globalization and internationalization of intemal marketplace after China entered WTO．The soda enterprises have chance to develop and enlarge．at the same time，do have risk being down away with by marketplace．Compared the dif侥rences of production and management model between the soda enterprises in China and in the U．S．A and in Europe．it iS proposed that in terms of international competition．on hand．the soda enterprises in China must cultivate competitive ability，which iS the impetus for the development of enterprises．On the Other hand，the soda enterprises in China must establish ingelligible market sales plans and reasonable market sales systems，which the foundations for the development of enterprises．And how to improve the competitive ability is researched． The key establishing market sales system iS to draw up correct market saleS conception and strategy．0n the basis of research market sales strategies for the enterprises，the locating principles intemal goal marketplace．which closeness and especial requirement．and locating direction international goal marketplaces，which are Japanese，S．Kore