浅谈当今的游戏运营与策划模式及其发展前景 (1).doc

摘要 PAGE PAGE I 10 摘要 当今中国的网游行业可谓风起云涌。一方面，网游市场继续快速增长，市场总值已达349多亿。另一方面，网游市场竞争空前加剧，行业内同质化严重，导致玩家忠诚度下降，原有的运营模式受到了极大挑战。这些都与其游戏盈运模式息息相关。本文首先介绍了我国当今游戏运营模式以及对游戏运营模式发展趋势，同时还深入分析了游戏的策划模式，最后对我国游戏产业的发展前景趋势做了展望。 关键词：游戏 运营 策划 发展前景 目录 PAGE II Abstract Chinas online games industry can be raging like a storm. On the one hand, the net swims market continues rapid growth, market value reached about 34900000000. On the other hand, the net swims the market competition intensifies, the industry homogenization serious, leading to game player loyalty decline, the original management mode is greatly challenged. These are their interference pattern is closely related to the game. This paper first introduces the game operation mode of Chinas present and development of game operation pattern trends, but also in-depth analysis of the planning mode of the game, the future development trend of China game industry was prospected. Keywords: games; operational; planning ;development prospects 目录 TOC \o 1-3 \h \z \u HYPERLINK \l _Toc355644085 摘要 PAGEREF _Toc355644085 \h I HYPERLINK \l _Toc355644086 Abstract PAGEREF _Toc355644086 \h II HYPERLINK \l _Toc355644087 第一章 绪论 PAGEREF _Toc355644087 \h 1 HYPERLINK \l _Toc355644088 1.1 研究背景 PAGEREF _Toc355644088 \h 1 HYPERLINK \l _Toc355644089 1.2 我国游戏的发展历史 PAGEREF _Toc355644089 \h 1 HYPERLINK \l _Toc355644090 第二章 我国游戏运营模式分析 PAGEREF _Toc355644090 \h 2 HYPERLINK \l _Toc355644091 2.1代理运营模式 PAGEREF _Toc355644091 \h 2 HYPERLINK \l _Toc355644092 2.2自主开发模式 PAGEREF _Toc355644092 \h 2 HYPERLINK \l _Toc355644093 2.3 开发商代理商合作运营模式 PAGEREF _Toc355644093 \h 3 HYPERLINK \l _Toc355644094 2.4 传统盈利模式 PAGEREF _Toc355644094 \h 3 HYPERLINK \l _Toc355644095 2.5 免费网络游戏的道具盈利模式 PAGEREF _Toc355644095 \h 4 HYPERLINK \l _Toc355644096 2.6 盛大网络游戏免费模式的启示 PAGEREF _Toc355644096 \h 4 HYPERLINK \l _Toc355644097 2.6.1 新盈利模式的探索 PAGEREF _Toc355644097 \h 4 HYPERLINK \l _Toc355644098 2.6.2 新发展市场的拓展 PAGEREF _Toc355644098 \h 4 HYPERLINK \l _Toc355644099 第三章 我国游戏策划