吉化股份公司动力厂经营策略研究-工商管理专业论文.docxVIP

申文摘要§文围绕着吉化股份浍司动力厂生产经营现状，对其进行 申文摘要 §文围绕着吉化股份浍司动力厂生产经营现状，对其进行 ．『研究分析，并对动力生产厂这一在生产经营产品销售等 扩面不同于其它有形产品工厂的特殊行业，应采取的适应 于市场经济的经营策略做了研究。在市场预测及开拓方面 曼用了回归分析及市场调查法，提出了保证市场需求所应 、丧取的措施。同时，根据产品地域差异、质量参数差异研 屯了不同的价格策略，并就如何利用价格手段，鼓励用户 每峰、谷、平等不同时期科学使用热电产品，保证电厂生 产的均衡性，经济性提出了一些看法。对成本控制， 主要着重于具有动力行业特点的财务预算、内部模拟市 场、强化生产系统管理和技术改造等几个方面做了论述， 并列举了一些实例进行了说明。 研究表明，做为动力行业，虽然在生产经营，产品销 ￡!不同于其它行业，但就一个企业而言，同样存在一个经 。 策略、市场营销、成本控制等一系列问题。因此，科学 的、合理的采用适应于市场经济的营销策略转生产型为生 产经营型是动力行业生存，发展的关键所在。 关键词：动力行业经营特殊性市场营销成本控制 关键词：动力行业经营特殊性市场营销成本控制 AbStrectThiS AbStrect ThiS artiCle surrounds Ji Lin chemical indust rial CO Ltd’S conditions of produced management．which I have made research analysi S．To it S special occupation whose product management，produced Sell i S different from other real object product that should adopt to management tact iCS which SUi t to market economicS． In market predict and carve OUt，I apply regres Sion analysiS and market investigate method，which takes measure to as sure market requi rement，at the same t ime，according to difference of product terri tory and qual i ty referenced number that I Yesearch different price tactiCS，How to use price means that I take some point to encourage person whose i t in top．Low that different Stage SCientifiC US ing heat， electriCity product and as sure baIance and economy of of power plant product．In product ion COSts control I make finaneial budget and interior analog market whose have power profesSion characteriStic．I make a di SCUSSion and take some examples to enhance produced sys tem mai；agement and techn0109y t ransform． Research show， As power plant profes S ion， although produced management and product sell are different from other profesSion． An enterprise uniformi ty have a series of problem in management tactics and market management di Stribution and production COSt S contr01．So SCientifiC reasonable management di Stribution tactiCS i S adopted which Sui tS to market economiCs． key word：power Plant profes S ion mark