国际广告创意讲座（汇总）[营销方案 广告媒体].pptVIP

International Advertising Creativity Xiao-Qing Fan School of literature, journalism and communication About this course International advertising creativity Key words: Advertisement Advertising Advertising creativity (Big idea) Advertising copy writing headline、body copy、slogan and contact information. Contents of this course 1. International Advertising theory 2. Creativity categories of international advertising 3. Advertising development in different area Each two classes, one topic. 专题一 K I S S Fan Xiaoqing 1. What is “KISS”? Guess: What is the double “s”? What does the wo