2019年度数据隐私和安全调查报告.pdfVIP

RSA DATA PRIVACY SECURITY SURVEY 2019: The Growing Data Disconnect Between Consumers and Businesses CUSTOMER DATA IS CREATING DIGITAL RISK As competition increases across every marketplace, companies are rapidly evolving digital business models and services in an ongoing effort to give consumers better, more tailored, and more purchase- worthy digital experiences. But there is a growing disconnect between how companies capitalize on customer data and consumer expectations around how their data should be used and secured. 2018 was host to a myriad of high-profile data breaches that compromised billions of accounts. In these incidents, businesses suffered financial damages in the form of breach-related expenses and regulatory fines, and they also suffered a potentially irreparable loss of customer trust. Consumers realized that their data had been exposed, and that it had been used in ways they had not considered and approved. This loss of trust represents one of the biggest hidden risks of digital transformation. Cyber breaches could potentially become market-making events heralding the decline and eventual demise of big brand names if consumers flee to competitors. It is against this backdrop that we conducted our second annual RSA® Data Privacy Security Survey, focusing on a topic increasingly relevant to today’s business environment: ethical use of data. EXECUTIVE SUMMARY The steady drumbeat of data-misuse and breach disclosure-related headlines of recent years is rapidly evolving consumers’ data-privacy attitudes. While consumers believe there are ethical ways companies can use their data, they harbor heightened concerns about their privacy, distrust trends such as personalization and device tracking, and blame companies when hacked. Somewhat paradoxically, consumers also believe that the