用电子商务整合中国办公用品终端市场.docVIP

00M032陆平 用电了?商务整合中国办公用品终端市场 00M032陆平 用电了?商务整合中国办公用品终端市场 复旦大学 硕士学位论文 用电子商务整合中国办公用品终端市场 姓名：陆华 申请学位级别：硕士 专业：工商管理 导教师：陆雄文English abstract Today not so many markets in China are like the direct selling market for office products industry，which is still at an immature and unconsolidated status. Of course，in the near future, the consolidation in this market will certainly take place so as to catch up with other industries. For the time being, lack of effective and efficient business models/tools makes the consolidation process in a very slow pace. However’ the birth of Internet and Electronic Commerce makes it possible to consolidate the direct selling market of office products industry in China, by the means of the advanced Electronic Commerce model This thesis is aimed to discuss this phenomenon, from the perspectives of current situation, market consolidation method and tools, advantages and challenges of Electronic Commerce as the consolidation tool, as well as Electronic Commerce strategy implementation in China’s office products direct selling market. On the other hand，the author also forecasts the next evolution of Chinas office products direct selling market after Electronic Revolution, Electronic Commerce，as a new comer emerged in the middle and late 1990s, is now widely used and dramatically developed all over the world. However, it is still an infant in office products industry in China, To take the full advantage of electronic commerce and integrate it into office products industry is another key issue in this thesis. Key words: Office products, direct selling’ electronic commerce, market consolidation, immature market 序言 放眼世界，一切都在变化动荡之中，从国际关系到人际关系，无一不在持续地 整合。变化的主角是企业。席卷全球的新经济浪潮正以摧毁和创造的双重力量，迫使 企业的内外部资源要素不断的分化、组合，再分化、再组合，一些传统的、我们熟知 的企业组织和商业模式渐渐落伍、消失，而一些网络化的、令我们耳目一新的企业组 织和电子商务模式JH在快速涌现出来。一场决定企业、国家与世界未来的市场大整合 正在全世界、各行业发生。 本质上，市场整合的终极目标就是通过不断的资源配置、组合、调整与交揚， 实现市场资源总价值的提升、再提升。 市场整合的基础和对象是行业资源，而市场整合的基本力量则来自e”，来自网 络革命，來自电子商务。网络革命、电子商务的实质是更快、更广、更互动、更低成 本的信息交流。