chapter four Budget and Promotion 《会展英语》课件.pptVIP

Chapter Four Budget and Promotion Learning Points I. Focus Reading: Conference Budget II. Situational Dialogues Dialogue A: Bargaining for a Discount Dialogue B: Talking about Direct Mail III. Practical Writing Conference Budget IV. Extended Reading How to Develop a Budget for a Conference Section I Brainstorming Directions: Look at the photograph below and read the four statements related to the photograph, then choose the statement that best describes the photograph , and then answer the question followed. This is a picture probably to show the idea of _____ making money budget development abacus using The way to promote a conference may include ____　　　　　　　 Possible answer: Advertisements on papers; TV publicity; Internet promotion; public promotion, etc. Section II Focus Reading Reading focus This part is to introduce the conference budget. What should be noticed is the preparation through a thoughtful process . ★It is advised to determine the financial philosophy for a meeting in order to make a successful budgeting. Conference Budget A conference budget should be prepared through a thoughtful process involving the sponsor, the planning committee, and always the coordinator. The sponsor should be included in the process because the sponsoring agency is usually responsible for paying all conference expenses. The planning committee should be included, even if only to make recommendations, so the committee will understand the budget implications of its actions. The coordinator should control the budget--that is, all budget items should be initiated by or developed in conjunction with the coordinator. The coordinator should be the person who approves payment of budget expenses. If payments are approved by someone other than the coordinator, it will be difficult to hold the coordinator accountable for conference expenditures. The first step to successful budgeting is to determine the financial philosophy for a meeting. Should it simply break even, or shou