家乐福销售策略.docVIP

家乐福销售策略 Similarly,in those countries where Carrefour ’s growth is based on a multiple format setup,it was organized so as to best make use of the Group ’s local resources.Hence in France,the new logistic organization for supermarkets and convenience stores will result in significant economies of scale for both formats. In Brazil,the hypermarkets and supermarkets ’manage- ment,procurement and marketing resources were pooled to further boost sales. Wherever the Carrefour Group does business,its stores have further moved its market positioning towards the discount end through a policy of low pric