面向医疗器械行业的客户关系管理应用研究-企业管理专业毕业论文.docxVIP

摘要摘 摘要 摘 要 未来企业的竞争就是客户的竞争，而客户的竞争就是信息的竞争，因此建 立以客户为中心的信息一体化的医疗器械企业，提高企业信息处理和运用的能力 将是企业获得竞争优势的根本。本文正是针对目前我国医疗器械行业的现状，详 细分析了我国医疗器械企业目前的市场营销模式以及在企业管理中存在的急待 解决的问题，指出医疗器械企业实施客户关系管理的策略，提出了适合我国医疗 器械企业需求的客户关系管理解决方案。 该文章首先分析了我国医疗器械行业的发展现状；接着探讨了客户关系管理 的内涵；然后文章详细分析了医疗器械行业的营销特征、主流营销模式和医疗器 械企业在市场营销、销售管理和客户服务前台管理中存在的问题，导出了医疗器 械企业对客户关系管理的需求，提出了我国医疗器械企业的客户关系管理解决方 案，最后以天津百纳医疗器械公司为例，进行实证研究，证实医疗器械企业实施 客户关系管理的必要性和可行性。 本文提出的解决策略和方案，有效地解决了医疗器械行业客户管理中存在的 问题，提升了企业运作效率和决策能力，在我国的医疗器械企业中有一定应用价 值。 关键词： 客户关系管理；医疗器械；流程；电子商务 AbstractAbstract Abstract Abstract Companies in the future will focus their competition on the customer,which is ji1 effect the competition of information．Therefore，it is fundamental for companies to gain competitiveness that one should establish the customer-focused medical apparatus companies’information incorporation to improve its ability to deal with and handle information．For this situation，this paper analyzes marketing model and urgent Enterprise Management’s problems of Chinese medical apparatus companies， indicates strategy of implement CRM for medical apparatus companies，and proposes the CRM plan which will satisfy the needs of China medical apparatus companies． This article first analyzes the development’s situation of Chinese medical apparatus industry,and probes into the connotation of CRM，then explain in detail the marketing features and main marketing model of medical apparatus industry,and existing problems in the marketing，sale management and customer-service receipt management of medical apparatus companies as well as the needs of CRM of them． then proposes the CRM plan，and last make fianjin baina medical apparatus company for example， carry into demonstration research，substantiate necessary and feasibility ofimplementing CRM in medical apparatus companies． The solution strategy and plan proposing by this paper,effectively solve problem in medical apparatus industry customer management，upgrade operational efficienc、1 and decision—making ability of enterprise．