旅游发展规划导入CIS战略应用研究-企业管理专业毕业论文.docxVIP

AbstractAbstract Abstract Abstract Since 1960’S，the global tourism industry has developed SO greatly that it has become one of the most important industries．Since the open policy in China (especiallyl990’s)，the tourism has developed very quickly．The World Tourism Organization forecasts that China would be the first travel destination and the fourth tourist export country．The development of tourism leads tO the great need of tourism planning．As for various tourism plannings，the emergency makes their research come into being and improve． Looking backward and forward the development of tourism planning，the author points out that the conception of tourism planning in china undergoes four—stage evolution：the resource-oriented tourism planning，the market—oriented tourism planning,the image—oriented tourism planning． Following setting up of the socialist market economy step by step，the economy competition becomes more and more fury,SO CIS(Corporate Identity System)causes to a broad thinking．Now CIS has become the core of enterprise development and the important means of public propagandism and modem enterprise orgfinization and manage．Recently,CIS’S focus makes people think another kind of identity problem-City ldentity and Regional Identity，and use Corporate Identity design factors in the Regional Identity Design．Applying CIS strategy to regional tourism planning is the request of image leading，and supplies all integrated operable system for building up wholly region tourism image design．CIS makes region tourism exhibit special vivid image． This thesis summarizes CIS’S conception，meaning,characteristics，function and CIS’s produce，development，prevalence，and analyses the feasibility and necessity． On this foundation，the author schemes the leading and practice of CIS tactics， constitutes the RTIS限egional Tourism Identity System)that includes investigation， development(MI、B1、Vn and tourism communication and popularization tactics． At last，based on material gathering，question