面向网络中介的信息不对称研究-管理科学与工程专业毕业论文.docxVIP

AbstractElectronic Abstract Electronic commerce as a new business form，its online trading anonymous form， traders identification，credit recognition mechanism design and adopting digital form new information transfer commodity information transmission channel characteristics， and make information and material separation，commodity and selling website separate and traders and physical space separation e-commerce market，thus make the information asymmetry problem exists extensively．，the theoretical analysis and the countermeasure analysis．for our country electronic market network intermediary normative management，and provides a theoretical guide the healthy development of practice and support．Its main contents axe as follows： The first chapter introduces the background and subject to network intermediary, origin，electronic commerce，information asymmetry and other related areas of research on the systemic summarized and reviewed，the main job of full text on the brief introduction；Chapter 2 discusses the related information transmission network intermediary the mechanism and characteristic；Detailed analysis of the price，quality, customer,credit four important information asymmetric formation reasons，and science．induced to market，business，consumer and the influence of network，it iS concluded that the network intermediary evolve into the dominance of the market intermediary will the conclusion；Chapter 3 mainly discussed how information is given measurement，price，quality,customer,credit four kinds of information asymmetry degree；the formulas Chapter 4 to electronic market，the information asymmetry phenomenon，separately from．the consumer utility,corporate profits and network intermediary earnings analyses the information of tripartite right degrees ；． economic effects；Chapter 5 first discusses the information control and information 台 asymmetry control relationship，then established based on information search cost 萝 information not