Development of a strategic plan 制定一项战略计划.ppt

Development of a strategic plan制定一项战略计划 Do we need a strategy?我们需要战略吗？ The responsibility of management管理层的责任 To bring the company in to the future 将公司引向未来 The driving forces 推动力量 Strategy definition战略的定义 The elements of a strategic plan一项战略计划必须包括的因素 Mission/Idea宗旨/理念 Vision 愿景 Strategic goals or objectives 战略目标 Yearly plans of action 年度行动计划 Mission and vision宗旨和愿景 The idea -what do we do and why?: Mission 理念--我们做什么？为什么？：宗旨 How do we want to be recognized?: Vision 我们希望留给人什么印象？：愿景 Vision 愿景 Description of a desired future 对希望中未来的描述 Boiled down version of a comprehensive picture 对一幅全景的浓缩 Inspiring, motivating 具有激励性，给人动力 Believed to be reasonable and true 合理而真实 Creating common exectations and values 激发共同的期待，建立共同的价值观 Must not necesserally be achieved 不一定能够实现 Vision and goals愿景和目标 How ambitious should one be? Realistic goals? 雄心勃勃应当到什么程度？目标现实吗？ Understanding of business environment 对工商环境的理解 Stakeholders 企业利益相关方/企业人 Competitors 竞争者 Framework eg. Regulations 框架例如各种规定 Understanding of ability 对能力的理解 Workforce, competence 人力，技能 Product, development 产品，开发 Scenarios -looking into the future设想-展望未来 A tool for strategic planning战略规划的工具 Different, possible futures 不同的，可能的未来 Increasing the ability to handle unstable, unforeseeable situations? 增强处理不稳定因素和无法预见的情况的能力？ Two or three scenarios? 两种或者三种设想？ Identify driving forces shaping the environment 确认造成环境的各种推动力量 The key question: If so, how should we behave? 首要的问题：如果是这样的话，我们应当怎样做？ Strategic goals I 战略目标 (一) Legitimate goals 合法的目标 Generally understandable 易懂 Realistic, yet challenging 现实，但具有挑战性 Creating enthusiasm 激发热情 Strategic goals II 战略目标(二) Plan of actions行动计划 The process of development制定过程 Responsibilities in the development制定过程中的责任 The cases 实例 * Do we need a written strategy? 我们需要书面成文的一项战略吗？ Do we have a strategy? 我们有没有战略？ To make the company profitable 使公司创收盈利 To make the company able to compete successfully 使公司具有在竞争中取胜的能力 Efficiency 效率 Relevance 相关性 Stability 稳定性 Communication 交流 Relations