Development of a strategic plan 制定一项战略计划.pptVIP

Development of a strategic plan制定一项战略计划 Do we need a strategy?我们需要战略吗？ The responsibility of management管理层的责任 To bring the company in to the future 将公司引向未来 The driving forces 推动力量 Strategy definition战略的定义 The elements of a strategic plan一项战略计划必须包括的因素 Mission/Idea宗旨/理念 Vision 愿景 Strategic goals or objectives 战略目标 Yearly plans of action 年度行动计划 Mission and vision宗旨和愿景 The idea -what do we do and why?: Mission 理念--我们做什么？为什么？：宗旨 How do we want to be recognized?: Vision 我们希望留给人什么印象？：愿景 Vision 愿景 Description of a desired future 对希望中未来的描述 Boiled down version of a comprehensive picture 对一幅