旅游投资项目后评价-旅游管理专业毕业论文.docxVIP

英文摘要Evaluation 英文摘要 Evaluation on Post Tourism Investment Project Abstract： It is universally accepted that tourism can promote development． Countries and governments pay high attention to tourism due to its effects So tourism is prior to other industries in many provinces and areas in China．In this background，more and more capital is invested in tourism． There are more than 2500 tourism projects in China，which has absorbed capital more than tens of biltons．But investment result is not as good as expected，and more than half is not successful．One of the important reasons is that non—scientific feasible research work results in many mistakes in decision—making．So it is necessary to improve the investment decision．While post project evaluation is one of the most useful ways． The paper studies the necessity of post project evaluation based on the analyses of situation of tourism projects，introduces the basic theory of post project evaluation and analyses the management contents of tourism projects．It summarizes the main problems and their reasons of present tourism projects．It analyses the characters of tourism projects and based on the contrast with other kinds of projects，brings forward that tourism projects will be competitive ones at present and in the long run．And then it gives the main evaluation contents，methods and indexes system of tourism investment project and does preliminary study on the evaluation organization and supervision system．Finally this paper gives the basic structure of post tourism investment project evaluation report based on the case of sHI LA0 REN Park． Name--Liu Cui Mei(Tourism College) Directed by--Zheng Pei Xin(VrofessoO Key words：Tourism；Investment project：Post project evaluation Ⅱ 引言引 引言 引 言 近几年来，我国旅游业一直保持若较好的发展势头，成为新的经济增长点， 为社会和地区经济做出了巨大贡献。因此，各地政府发展旅游业的积极性很高。 全国各地形成了旅游投资开发建设的热潮。许多省、直辖市、自治区将旅游业作 为重点产业或先导产业予以发展。旅游投资项目(包括建成、在建和停业)达 2500多个，总投资逾千亿元人民币。如上海为打造旅游天堂，预计在3年内投 资近470亿元。2003年2月23 Et宁夏回族自治区最大的公园—银川森林公园正 式动工，公园占地180公顷，总投资30亿元。然而从整体来看，项