hnd 国际营销导论.docVIP

PAGE PAGE 2 Table of Contents TOC \o 1-3 \h \z \u HYPERLINK \l _Toc322999674 ? Introduction PAGEREF _Toc322999674 \h 1 HYPERLINK \l _Toc322999675 ? The Reasons of Entering International Market PAGEREF _Toc322999675 \h 1 HYPERLINK \l _Toc322999676 ? Sources of Information PAGEREF _Toc322999676 \h 2 HYPERLINK \l _Toc322999677 ? Key Opportunities and Threats Associated with Entry PAGEREF _Toc322999677 \h 2 HYPERLINK \l _Toc322999678 ? Process of Markets Selecting PAGEREF _Toc322999678 \h 4 HYPERLINK \l _Toc322999679 ? Modes of Market Entry Available to PK PAGEREF _Toc322999679 \h 5 HYPERLINK \l _Toc322999680 ? The Most Appropriate Method for PK Electrics PAGEREF _Toc322999680 \h 6 HYPERLINK \l _Toc322999681 ? Conclusion PAGEREF _Toc322999681 \h 7 HYPERLINK \l _Toc322999682 ? Reference PAGEREF _Toc322999682 \h 7 Introduction With the rise of the economy of our country, China got more and more high position in the international market. Thus, whatever the large or small firms in our country are more or less affected by global events and competition to some degree. In the case, we should evaluate the methods of accessing international market and help PK Electrics to find the best way to broaden its market. The Reasons of Entering International Market It is the indispensable process for PK Electrics to continuously operating its business. And there are three reasons for PK Electrics to carry out this strategic plan: Market saturation means there is limited or no growth available in domestic country market. With the great effort on advertising and promoting, and a good reputation for quality and customer service, the company found that the rate of growth has begun to decline over the last two years, from where we may consider that the electrics market in China began to be saturated. In the domestic country, fierce competition and limited requirement could cause PK Electrics a high cost. However, when the firm comes to the international market, a great