IBM内部培训 国际业务管理.pptVIP

International Business Management IIBD 0105 Dr. Tang Course Structure Module I: Globalization Information Economy Module II: Country Evaluation Module III: Strategy Entry Mode Module IV: Control HRM Module V: Foreign Exchange Multinational Financial Management Module VI: International Marketing Operation Module I: Globalization Information Economy IIBD 0105 Dr. Tang Agenda Globalization Concept Measurement Driving Force Trade Investment Barriers Liberalization with WTO Regional Groups Response Information Economy Information Goods Information Economy Globalization ? Globalization of Product: irrelevance of national product Market world wide or international mobile customers Converging taste Merger of national market Competition global scale efficiency Multi-market cross subsidizing As a result of international exchange of goods, service, capital human resources Globalization of Product ? Measurement ? Trade FDI as a % of GDP Price convergence As a result of arbitrage International Trade FDI ? Export As Percentage of GDP ? Driving Force ? Transportation telecommunication technology Liberalization movement to breakdown trade investment barriers Average Tariff Rate Tariff ? Ad valorem: % of value Specific: fixed sum per unit Compound: Ad Valorem + Specific Can Protection Protect? ? Effective protection Price elasticity of demand supply Effective Protection ? t: tariff rate w: weight of imported components k: the final goods, i: intermediate goods Country A Country B TV 10% 20% TV components 10% 40% Effective Protection (T) (10-5)*2=10 (20-20)*2=0 Price Elasticity ? Demand Supply Elastic: P?D? P ? S? Inelastic: P?D no change P ?S no change Price before tariff Tariff Price after tariff 1000 10% 1100 909 10% 1000 Non-Tariff Barrier ? Quota (VER: voluntary export restraint) License Customs valuation, classification procedure Technical standard Governmen