矩阵公司集中化竞争战略分析-工商管理专业毕业论文.docxVIP

西北丁业人学MBA论文摘要 西北丁业人学MBA论文 摘要 论文针对矩阵公司的实际情况，结合中小企业的特点，采用定性和定量相结 合的方法，对矩阵公司的竞争战略进行了研究。论文首先明确了中小企业的概念、 标准以及矩阵公司的中小企业定位，论证了战略对于中小企业的必要性，指出了 中小企业的战略重点是竞争战略，探讨了中小企业应该采取哪些竞争战略，并提 出集中化战略是适合中小企业采用的竞争战略。其次，对矩阵公司的外部环境进 行了详细的分析，描述了矩阵公司的宏观环境，重点分析了矩阵公司所处的信息 咨询产业的发展现状和未来趋势，以及矩阵公司的竞争地位和竞争对手的详细情 况，最后利用“外部环境评价矩阵”评价出外部环境对企业来说是机会大于威胁。 论文通过对矩阵公司的内部能力分析，利用价值链的方法分析了公司的资源，对 公司拥有的内部能力做了总结和比较，辨别出生产制作能力是公司的核心能力， 最后利用“内部要素评价矩阵”评价出矩阵公司处于竞争的相对劣势。 通过以上的战略分析，本文利用SWOT等分析模型提出了包括集中化战略、 差异化战略、多样化战略在内的7种竞争战略备选方案，结合矩阵公司的外部环 境和内部能力的实际情况，经过认真的筛选，做出了矩阵公司最终的战略选择一 集中化战略。最后本文对矩阵公司的战略实施和控制情况进行了总结和评价。 [关键词]：竞争战略，集中化，中小企业，信息咨询，核心篚力 两北r_业夫学MBA论文ABSTRACT 两北r_业夫学MBA论文 ABSTRACT Aimming at the practicalities of MIC，relating to the characteristics of the sinail businesses，adopting combination method of qualitative and quantitative analysis，This thesis made the research to the competitive strategy of MIC．At fist，this thesis defined the concept of the standard of small business and MIC position clearly,proved the necessity of sgategy for small business，pointed OUt the competitive strategy is the emphases strategy to small business，discussed which strategy should small business adopt，and put forward focus strategy is fit for small business．Second，this thesis analyzed the exterior environment of MIC detailedlly，described the macroscopic environment of MIC，analyzed the present condition and the trend of information consulting industry where MIc inside with emphases．analyzed the detailes of the competition position MIC facing and the rivals．Finally the evaluation showed that the exterior environment of MIC is an opportunity larger than threaten using of EFE．Then． the intemal competence of MIC was analyzed．The resources of the company were analyzed made the USe of Value Chain．This thesis sun,anarized and compared the internal competence of MIC，and distinguished the produce competence which is the core competent．Finally this thesis evaluatd that MIC is in the place in the inferior position in compete making use ofthe IFE， By