美国品牌辅助工业品经销商商业模式研究-工商管理专业毕业论文.docxVIP

中文摘要在我国日益成为“世界工厂”的大环境下，进口高端的辅助工业品特别是 中文摘要 在我国日益成为“世界工厂”的大环境下，进口高端的辅助工业品特别是 美国品牌辅助工业品在整个制造业中发挥的作用将越来越大。作为工业生产价 值链重要成员，分销渠道的核心势力，美国品牌辅助工业品经销商在同时面对 市场快速发展机会和竞争加剧威胁时的生存和发展能力对整个制造业企业的生 产效率和效益有着重要的影晌。 鉴于商业模式的优劣直接决定着企业经营上的成败，考察研究对象美国品 牌辅助工业品经销商的商业模式则自然成了本论文的立足点。首先在对美国品 牌辅助工业品经销商和厂商进行了综合的介绍，并且阐述了商业模式的作用和 内涵，然后研究美国品牌辅助工业品经销商现行的商业模式特点和优劣。随后 的章节着重对美国品牌辅助工业品经销商群体进行竞争分析和SWOT分析，并考 察了国外同行的成熟商业模式，在这些基础上归纳出美国品牌辅助工业品经销 商的商业模式发展趋势，并用实际案例一一个经营成功的经销商的商业模式选 择来验证这些发展趋势，最后进行总结来突出研究结论。 关键词：美国品牌辅助工业品经销商商业模式 AbstractNowadays Abstract Nowadays China has grown into‘world factory’，under this circumstance，imported high-end minor business goods especially those under US brands increasingly play all important role in the whole manufacturing industry．As an important player in industrial production value chain，also a core member of channel of distributing， authorized distributor for minor business goods under US brands currently face both opportunities for rapid expansion and threats from heated competitions and their survival and development influence the efficiency and effectiveness of the whole manufacturing sectorl Since business model determines enterprise operation performances，the dissertation bases the study on the business model of authorized distributor for minor business goods under US brands．First broadly introduces the distributor and its supplier manufacturing those minor business goods under US brands，after explaining how business model functions and what arc its connotations，the author then presents the features of current business model the distributor currently adopts．In the following chapters，analyzing the object becomes the emphasis，it is made through competitive analysis and SWOT analysis,after comparing the model to the prevalent one of overseas distributors which are in mature market and are developed，the writer Can generalize the evolving trends of business model for domestic authorized distributor for minor business goods under US brands．Last．a practical case study is done to