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蔬菜计划任务书 　　绿园绿色蔬菜有限责任公司　　陕西理工学院管理学院“绿园绿蔬”创业团队　　指导老师：　　公司概述　　我国是世界上最大的蔬菜生产国和消费国。多年来，我国蔬菜生产持续稳定发展，种植面积由1990年的亿亩增加到XX年的亿亩，产量由1990年的亿吨增加到XX年的亿吨。未来十年我国人口数量仍处在上升期，随着城乡居民生活水平的不断提高和农村人口向城镇转移加快，商品菜需求量将呈现刚性增长趋势。XX年，我国人均蔬菜占有量为370公斤。据测算，到2020年，我国新增人口近1亿人，人均蔬菜占有量在现有基础上增加30公斤，蔬菜加工品增加1000万吨，届时我国蔬菜总需求量为58950万吨，比XX年增加8950万吨。满足消费总需求和新增需求主要通过提高单产和减少损耗解决。供给方面，通过稳面积、增单产、调结构、降损耗，实现数量充足、品种多样、供应均衡，防止价格大起大落。全国蔬菜播种面积保持基本稳定，单产水平年均提高1个百分点以上，XX年达到2300公斤/亩，2020年达到2500公斤/亩以上；蔬菜损耗率年均降低1个百分点以上。其中全国绿色食品产品总量接近9000万吨，种植面积达到1000万公顷，约占全国耕地面积的8％。有机食品认证面积已达350多万公顷，产品总量198万吨。　　我国虽然有较高产量的绿色蔬菜但是我国的食品安全　　问题依然很热门，现在的城市居民都很注重食品安全，也很注重环保，许多市民都已出现了国外购买食品，但是这毕竟不是长久之计，我们中国是一个农业大国，我们有丰富以及优质的土地资源，如果我们对蔬菜的种植做到公开化，而且做到客户亲自种植，采摘，然后购买。我们利用好郊区的土地，加上科学的种植我们的食品安全也会淡化甚至消失。　　目录　　项目背景·············································2　　第一章、公司简介·····································6　　、公司概述···································6　　、公司文化···································6　　、公司主要盈利途径与产品·····················7　　、人员培训···································7　　、公司战略···································7　　第二章、市场营销·····································8　　、市场分析···································8　　、市场目标···································9　　、市场容量···································9　　第三章、生产管理·····································10　　、厂址选择···································10　　、生产流程···································10　　、配送要求···································11　　第四章、投资分析·····································12　　、股本结构与规模·····························12　　、资金来源于运用·····························13　　、第二到第五年资金运用·······················14　　第五章、财务分析·····································14　　、收入来源···································14　　、成本来源···································14　　、营业税金及附加来源·························15　　、销售费用来源·······························15　　、管理费用来源·······························15　　、财务费用来源·······························15　　、所得税费用来源·····························15　　、货币资金的期末余额详见下表·················15　　第六章、管理体系·············