美国A公司竞争战略分析-工商管理专业毕业论文.docxVIP

COMPETITION STR ATEGY ANA LYSIS ON A Co, LT D ABSTRACT Competition is the key factor of business success of enterprise. It is being become fierce extremely within the software industry. A Corporation is a large scale and prestigious multinational software company. However the competitive environment faced by A Corporation had been taken place drastic change than previous: such as the rapid development of software technology, the new business model emerged, the global economy speed up the integration, the new stronger competitors IBM and Microsoft enter this field, all these displays that A corporation have to face new and severe challenges. A corporation has to make new development strategy meet local leading model because the original strategy can’t suit the A corporation. This paper tries to analysis A corporation’s development strategy. It analyses A corporation’s external environment and industrial structure and competition base on PETS theory and Mike Porter’s five forces model. To analyses A Corporations own strategic capability base on enterprise resource, the value chain, core competitiveness, SWOT method. A corporation need to dispose the global resource rationally, to adjust the structure of value chain and enhance the core technology and products performance, focus on target market in depth. Through the upper analysis the paper formulates suitable A Corporation’s strategy that is difference policy and market leader and strengthened strategy, expanded merger and acquisitions. This paper can inspire the further strategy development of A Corporation and other software company. KEY WORDS: Competition Strategy, Differentiation, Industrial Structure 目录 前言 1 第 1 章 A 公司背景介绍和行业概况 2 1.1 A 公司简介 2 1.1.1 A 公司的创立与发展 2 1.1.2 A 公司的产品简介 2 1.1.3 A 公司目前现状 2 1.2 行业概况 2 1.2.1 软件产业的发展历程2 1.2.2 软件行业现状5 第 2 章 A 公司外部环境分析（PEST） 14 2.1 政治体制环境分析 14 2.1.1 知识产权战略14 2.1.2 为中小企业提供一个相对宽松的竞争体制 14 2.2 经济环境分析 15 2.3 社会文化环境分析 15 2.4 科技环境分析 16 2.4.1 美国的研发体系16 2.4.2 美国的高等教育17 2.5 本章