移动电子商务应用对企业经营绩效的影响分析毕业论文.doc

PAGE 毕业设计(论 文) 移动电子商务应用对企业经营绩效的影响分析  东北大学秦皇岛分校毕业设计（论文） _____Ⅰ________ 移动电子商务的应用对企业经营绩效的影响 摘 要 在移动电子商务技术高速发展的背景下，我国的企业只将其引入一般的商业用途，而甚少将移动电子商务与企业经营管理整合在一起来提高经营管理的绩效。本文以佛山地区已经引入移动电子商务技术的陶瓷和不锈钢产销企业作为研究对象，以问卷方式进行调查，发出问卷30份，收回有效问卷27份。以提高工作效率、提高市场占有率、降低交易成本、提高客户满意度作为衡量企业经营绩效的指标，使用SPSS软件作为资料分析工具，以回归分析验证假想。得出结果：企业在B to B、B to C、B to E中应用移动电子均对企业经营绩效有正向影响。证明在制造业，特别是从事产销的大型企业把移动电子商务和原有的传统管理整合在一起来提高经营绩效是行之有效的。 关键词：移动电子商务应用，企业经营绩效，制造业 The Impact of Moblile Commerce Application on Corporate Performance Author:Tan Jinhua Tutor:Cai Shuxun Abstract In the rapid development of the times of Mobile e-commerce technology , Chinas enterprises introduce them into the general commercial uses, and few of mobile e-commerce and business management integrated together to enhance the management of performance .This paper focus on investigated the companies of ceramic and stainless steel production enterprises in Foshan,which implemented mobile e-commerce application.Questionnaire investigation was used to carry on census survey.A total of 30 questionnaires were distributed,and 27 effective samples were collected.In order to test hypothesis, it developed a measure of business performance indicators including shorten the work process and increase market share, reduce transaction costs, enhance customer satisfaction ,use of SPSS software as a data analysis tool,and the simple regression analysis was used.The main finding were listed that mobile e-commerce application(included B2B,B2C and B2E)has significantly positive effect on corprate performance,and proved in the manufacturing, especially those in the production and marketing of large enterprises, mobile e-commerce and the existing traditional management integration together to improve the performance is effective. Keyword: Mobile E-commerce