郑州市大型超市生鲜区经营策略研究毕业论文.doc

郑州市大型超市生鲜区经营策略研究——以家乐福北环店为例 PAGE 郑州轻工业学院 本科毕业设计（论文） 题 目 郑州市大型超市生鲜区经营策略研究 以家乐福北环店为例 郑州市大型超市生鲜区经营策略研究 ——以家乐福北环店为例 摘 要 “得中原者得天下”，商场如战场，郑州零售业亦如此，而作为零售竞争的关键点之一的生鲜区经营，也是大型超市之间的决定管理水平高低的标志之一。生鲜经营的成功与否，实则属于超市管理的双刃剑，有能力者自能带来相关的高利润、高回报;舞不好者难免是一个鸡肋，食之无味，弃之可惜。本文着重从郑州大型超市生鲜经营现状入手，从大型超市生鲜经营的卖场设计及经营模式谈起，把素有“生鲜杀手”之称的法资家乐福超市作为重点研究对象，研究其生鲜经营的主要方法和先进思想，进而找出郑州生鲜经营现状存在的问题与不足，并提出相关的对策研究，以期在郑州大型超市生鲜经营中找出一个更为合适的发展途径。 关键词 郑州市/大型超市/生鲜经营/策略/家乐福北环店 Large Supermarkets Fresh Study Of Business Strategy Area In Zhengzhou —— A Carrefour shop in the North Central as an example ABSTRACT From the Central Plains have to get the world, Shopping malls, such as battlefields, is all about the retail industry , Zhengzhou. Retail competition as one of the key operators of the fresh, is also a major supermarkets decision between the management level of one of the hallmarks. Fresh success of the operation, In fact, the supermarket management are two-edged sword, Since those who can bring the relevant high-margin, high return; being bound to dance well is a chicken, Tasteless, Wasteful to discard. In this paper, focusing on large-scale supermarket in Zhengzhou fresh start operating, Fresh from home and abroad about the status of the operation, To known as fresh killer known as the French Carrefour supermarket focus on objects, To study the operation of the primary means of fresh and advanced thinking, Zhengzhou to identify the operating status of fresh problems and inadequacies of, And to propose measures related to research, With a view to the retail operation of fresh Zhengzhou find an appropriate path. KEY WORDS Zhengzhou city,Large-scale supermarket,Fresh operation,Strategy, Beihuan Carrefour stores 目 录 中文摘要 Ⅰ 英文摘要 Ⅱ TOC \o 1-3 \h \z \u 1 引言 h 1 2 郑州市大型超市生鲜经营的现状 h 1 2.1 郑州大型超市生鲜经营的历史演变 h 1 2.2 郑州大型超市生鲜经营的区位条件 h 2 2.3 郑州市市民对超市生鲜的消费意愿 h 3 2.4 郑州大