山东财经大学国际经贸学院国际市场营销学课件 Chapter12.pptVIP

International Marketing国际市场营销学;International Marketing Communications and International Advertising 第12章 整合营销沟通和国际广告; Product Price Place（Distribution Channels） Promotion; Promotion and Promotion Mix 促销与促销组合策略 International Advertising 国际广告策略 International Public Relations 国际公共关系 International Sales Promotion 国际营业推广策略; 12.1 Promotion and Promotion Mix促销与促销组合策略;Promotions Marketing activities that stimulate consumer purchases and improve retailer or middlemen effectiveness and cooperation Short-term efforts directed to the consumer or retailer to achieve specific objectives Object