上海对外经贸大学工商管理学院市场营销学课件 Chapter5.pptVIP

Consumer Markets and Consumer Buyer Behavior Chapter 5 Learning Goals Learn the consumer market and construct model of consumer buyer behavior Know the four factors that influence buyer behavior Understand the types of buying decision behavior and stages in the process Comprehend the adoption and diffusion process for new products Definitions Consumer buyer behavior refers to the buying behavior of final consumers – individuals and households who buy goods and services for personal consumption All of these final consumers combine to make up the consumer market Stimulus-Response Model of Cons